Free

Branding for Startups: Crafting and Sharpening Your Brand Story

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Tisch Hall, Room 415

40 West 4th Street, 4th Floor

New York, NY 10012

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Description

GET YOUR STORY STRAIGHT

Prior to launching, it is imperative that new startups get their go-to-market story focused and single-minded. This workshop will show you how to get your brand story both sharp and sticky. Specific topics will include the following:

  • Common mistakes in brand positioning
  • Determining the foundation for your story: WHAT you offer vs. HOW you operate vs. WHAT you stand for
  • Developing a brand "handle"
  • Case examples from B to C and B to B companies


GUEST SPEAKER

This workshop will be led by Allen Adamson, branding and marketing expert and author of BrandSimple, BrandDigital and Shift Ahead.


WHO SHOULD ATTEND

Open to all NYU affiliates.


PRO TIPS

To avoid long check-in lines, bring your printed PAPER registration ticket.


AGENDA

5:15 -- Check-In
5:30 -- Workshop
7:00 -- Event End


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Location

Tisch Hall, Room 415

40 West 4th Street, 4th Floor

New York, NY 10012

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