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Branding for Small Business Owners

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Innovation & Entrepreneurship Center

South Blount Street (corner of E. Cabarrus St.)

Suite 115B

Raleigh, NC 27601

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Join us for a Brand for Small Businesses workshop, presented by Studio Two.

In this workshop, we will look at the importance of branding by going through the following elements:

  • Branding Recognition - Brands can inspire millions of people to join a community. Brands can rally people for or against something. Products are one dimensional in a social media enabled world, brands are Russian dolls, with many layers, tenets, and beliefs that can create great followings of people who find them relevant. Brands can activate a passionate group of people to do something like changing the world. Products can't really do that.
  • Brand Trust - A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. Emotional reactions are hardwired into our brains, and those reactions are very real influencers.
  • Branding Supports Advertising - Advertising is another component of your brand. Both the medium is chosen and demographically targeted for advertisements builds a brand. Too narrow an advertising focus, and a company risks being “pigeon-holed” and losing their ability to expand into new markets. Too broad a focus and the company fails to create a definable impression of the company in the minds of would-be customers.
  • Branding Builds Financial Value - Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. A strong brand usually guarantees future business. The greater a company’s devotion to building its brand value, the better the financial return from its efforts.
  • Branding Inspires Employees - Many employees need more than just work— they need something to work toward. When employees understand your mission and reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals you have set.
  • Branding Generates New Customers - Branding enables your company to get referral business. Would it be possible for you to tell a friend about the new shoes you love if you couldn’t remember the brand? A large reason ‘brand’ is the word used for this concept is that the goal is an indelible impression.

Studio Two is a creative studio specializing in integrated communication through design principles and the power of new technologies.

Light refreshments will be provided. Please contact Angela Milton at amilton@carolinasmallbusiness.org.

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Date and Time

Location

Innovation & Entrepreneurship Center

South Blount Street (corner of E. Cabarrus St.)

Suite 115B

Raleigh, NC 27601

View Map

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