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Branding Essentials: Defining the Mission and Vision for Your Practice

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Build Studios

203 Westminster Bridge Rd

Lambeth

London

SE1 7FP

United Kingdom

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Refunds up to 7 days before event

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Branding Essentials: Defining the Mission and Vision for Your Practice

Date: 2 October 2019

Time: 6.30 - 8.30pm

Venue: Build Studios, 203 Westminster Bridge Road, London SE1 7FR

Price: £75 + VAT

Lecturer: Xylia Buros, Charrette Venture Group

A strong brand story for your architectural practice is critical for standing out in a crowded industry. How do you ensure that your brand is unique and compelling, and doesn’t get lumped in with your competitors? It starts with these seemingly simple but essential tools: the mission and vision statements. These statements are part of your brand promise that will help you attract your target clients, build your practice's visibility and reputation, and win better projects.

This workshop will aim to help you to create new or refreshed mission and vision statements for your practice.

In this interactive workshop, Xylia will show you how to:

- Define your practice’s mission statement – an articulation of your purpose, values, and approach
- Craft your practice’s vision statement – an exploration into your long-term aspirations and how your practice will fulfil its stated purpose

Participants are invited to bring any existing mission and vision statements, practice profiles, or other marketing content to use as a springboard.


About the lecturer

Xylia Buros is a communications and marketing strategist specialising in the architecture and design industry. As Director of Marketing at the US-based Charrette Venture Group, she helps innovative practices grow their business through branding, marketing strategy, and public relations. She leads branding and marketing workshops worldwide.


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Date and Time

Location

Build Studios

203 Westminster Bridge Rd

Lambeth

London

SE1 7FP

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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