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Branding: Engaging and Connecting With Women Drivers For Recruitment

Women In Trucking

Thursday, March 17, 2016 from 11:00 AM to 12:00 PM (CDT)

Branding: Engaging and Connecting With Women Drivers...

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Webinar Description:

Many companies advertise to reach female drivers, but very few truly engage them on a level that extends beyond the ad. This webinar will discuss how women are different than men in the way they build brand connections with companies and how those differences can be practically applied to your recruitment (and retention) marketing efforts.

Presented by:

Tripper Allen

Founder

Woolly


Have questions about Branding: Engaging and Connecting With Women Drivers For Recruitment? Contact Women In Trucking

When

Thursday, March 17, 2016 from 11:00 AM to 12:00 PM (CDT)


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Organizer

Women In Trucking

Women In Trucking Association, Inc. is a nonprofit association established to encourage the employment of women in the trucking industry, promote their accomplishments and minimize obstacles faced by women working in the trucking industry. Membership is not limited to women, as 16 percent of its members are men who support the mission. Women In Trucking is supported by its members and the generosity of Gold Level Partners: Bendix Commercial Vehicle Systems, Daimler Trucks North America, BMO Transportation Finance, Great Dane Trailers, J.B. Hunt Transport, Ryder System, Inc., U.S. Xpress, and Walmart. Follow WIT on Twitter, Facebook or LinkedIn. For more information, visit http://www.WomenInTrucking.org or call 888-464-9482.

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Branding: Engaging and Connecting With Women Drivers For Recruitment
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