Have you ever wondered how to make your brand valuable? What do other companies do to create brand images? Familiar brands like Coke, Nike, and Apple all share the same practices to keep their brand names recognizable and valuable. You, too, can apply these same principles to your business. In this workshop you will learn:
- What a brand means for a business
- Basic foundations of branding
- How to create a memorable brand
- Secrets for brand consistency
- How to define your brand’s standards
Michele Redmon and Barbara Eilert have managed many familiar brands through their extensive marketing careers. They have worked for companies like Gillette, Ocean Spray Cranberries, Sara Lee Corp. and Alberto Culver. Both have experience with start-ups, turn arounds and growing category leaders. Today, they share their branding knowledge with small and mid-sized companies to build business value.
Michele owns ICOE Bracelets, a company that produces custom emergency contact bracelets. Barbara heads Eilert Communications, a marketing firm based in Louisville.