Branding Basics for Creatives
Thursday, February 28, 2013 from 7:00 PM to 9:00 PM (EST)
New York, NY
Branding Basics For Creatives Class
What's your brand? If you can't answer quickly, in less than a sentence, you don't have a brand that works for you. If you don't have a brand or your brand isn't clear, you aren't reaching your potential.
Musicians, actors, authors, personalities, artists, performers, in fact all people in creative industries need a strong, recognizable, and appropriate brand to build success. But branding isn't easy. Choose the wrong brand and you can ruin your reputation. Choose a brand that doesn't grow with you and it can hold you back. You need a brand that inspires the right kind of response from consumers of your work, adapts to changes in taste and style, and can develop with you.
Branding Basics For Creatives is all about branding, specifically for people in creative industries.
By the end of the class you will have a brand that you love, that will help you engage with your consumers, and that promotes brand YOU!
This class is all about branding and includes:
- Understanding Branding
- How Branding Illicites Responses From Consumers
- Determing Your Message
- Selecting an Appropriate Brand for YOU
- Checking Your Brand Against Future Complications
- Logos, Slogans, & Emotional Reactions
- Creating a Branding Package
- Using Your Brand to Open Doors
- Incorporating Your Brand Into Your Professional Life
- Securing Your Brand
- Branding & Social Media
- What If Someone Takes Your Brand?
- Changing Bad Branding
Classes are small and include one-on-one time to discuss your brand.
Branding For Creatives class is a single session class meeting for two hours, plus addition time for personal attention.
If you have questions about any of our classes or want to pay be credit card over the phone as opposed to through eventbrite and paypal, please call: 1-212-203-0363
When & Where
Hi, My name is Alexandrea Merrell and I am the founder of Orndee Omnimedia. Orndee Omnimedia is a public relations and brand management firm here in NYC, specializing in “unique” personalities, particularly in entertainment, politics, in the arts, and authors and small publishing houses.
We decided to launch Success School, of which this class is a part, simply because so many people who wanted to be published authors or who were already self publishing, or who wanted to break into entertainment or politics, contacted us about helping to launch their career. Many of these people however didn’t have the financial resources to hire a full service firm and were frankly not far enough along for a public relations firm to be a really effective expenditure, even if they did have the financial means to do so.
Over and over, what we found was that people had great concepts, great stories, great points of view, great voices, or great presence, but they didn’t understand the industry and so they were getting frustrated and either quitting or were falling victim to scams OR were using their limited budgets in all the wrong ways and not getting a good return on their investment, not getting themselves, or their art or books out to the public in an effective way and simply not getting the publicity that they expected.
Now you might wonder why a PR firm is telling you how to get your foot in the door and handle your own branding and publicity. If you understand how the industry works, you can make more effective choices. And when you make those effective choices and become financially successful, you can hire a firm like Orndee Omnimedia to expand your brand through television appearances, speaking events, radio, print media, openings, film and television adaptations, product launches, etc and that is my motivation.
We are passionate about unique, provocative people; I am excited about changes in technology that allow more and more people to share their information, their vision, their talents, and their imagination. I know that by sharing this information with you, you can start building success. And when you do that, when you reach the level where you need help in promotion on a national and international level, I believe that you will come back to Orndee.