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BRANDING AND EMOTIONS The inseparable relationship between the two

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Google Campus Tel Aviv

98 Igal Alon ST

Tel Aviv-Yafo, Tel Aviv District 67726

Israel

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Every person has a name, a face and a way to communicate itself in this world. Branding is in fact creating the face of a business. How do we build an accurate branding that communicates the essence of your business to the world? How do you communicate with your potential client? How do you differentiate yourself from your competitors?

We will look at how emotions determine our consuming choices? And how we use this knowledge when branding a business?

The relationship between branding and emotions, from a graphic designer’s point of view. We will hear about how the use of symbols, colors, Shapes, fonts and their combination can evoke certain feelings and will help determine how we feel towards a brand and whether we will buy its products / services.

Einat O’Brien is a Graphic Designer, specializing in Branding and presentations design.

A Graduate from Cumbria Institute of the Arts in the UK and a freelance for 15 years.

A lecture for entrepreneurs, business owners and design lovers.


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Google Campus Tel Aviv

98 Igal Alon ST

Tel Aviv-Yafo, Tel Aviv District 67726

Israel

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