Branding and Design for Artisans // DESIGN 349, BUSINESS 338
Dara Furlow, With Love From Brooklyn + Tricia Okin, Papercut
Monday, February 27th from 6:00 - 7:30 pm
Branding is crucial to the success of an artisan company. Whether you’re launching a ground-breaking new confection, sauce, or pickle business, a meaningful brand identity will help you stand out in an increasingly crowded marketplace, forge a lasting connection with your desired audience, and appeal to potential investors.
In this unique class students will learn the essentials of artisan branding from two perspectives: identity & design. Students will walk through the process of developing a brand identity and then how to translate that identity into a series of visual brand assets. We'll cover topics like packaging, web design, social media, and pricing guidelines for hiring a designer. The class will conclude with a case study on the development of a modern artisan brand.
CIA-grad and passionate foodie, Dara Furlow created With Love, From Brooklyn to showcase the genius of local food artisans and artists. Dara graduated from Brown University with a degree in Art/Semiotics and enjoyed a 15-year career as a marketing executive in the magazine publishing industry. She was a founding partner of McMilan + Furlow, a Brooklyn branding agency.
Tricia Okin is a designer based in Brooklyn since 2001. She founded paper cut design studio in 2004. Along with a wily band of contributors, Tricia designs and builds web and mobile sites/apps for companies within the food, green, and tech startup fields. Tricia earned a BFA in photography from The University of Florida and an MFA from Parsons The New School for Design
*Branding and Design for Artisans is part of HAND MADE Artisan week at GA. An all access pass grants you admission to all other HAND MADE classes + events, including Selling Your Craft Online, The Business of Brooklyn with Charlie O'Donnell, and The Hand Made Tech Showcase
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General Assembly is a campus for technology, design, and entrepreneurship. We provide educational programming, space, and support to facilitate collaborative practices and learning opportunities across a community inspired by the entrepreneurial experience.
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