Branding and Communications: Tips & Tools
Event Information
Description
Marketing and communications play a critical role, but with so many avenues to “get your message out there” and limited resources, what strategies should you take to market your business and brand?
Presented by Yanire, Brana, Founder of MET Community, Sherrie Bakshi, Director of MET Community US and Xina Eiland, President and CEO of X +PR , you will learn:
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The different types of marketing and communications plans
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The key elements to a successful plan and how to measure results
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And real life case studies
Speakers:
YANIRE BRAÑA
CEO, MET COMMUNITY
Yanire has more than fifteen years of international experience in marketing, training, leveraging information technology, and change management processes. Since 2007, she has dedicated most of her time to supporting women business leaders through mentoring, training, communications and networking activities. She previously worked for Accenture, Banco Popular, IDB, World Bank, and Booz Allen Hamilton.
SHERRIE BAKSHI
Director, MET COMMUNITY US
Sherrie is a communications and web strategist with more than 15 years of experience in marketing, communications and web development, working closely with associations and nonprofit organizations. She is also a published writer with articles appearing in PRSA’s Tactics, Charleston Magazine and Qatar In-flight Magazine. Sherrie holds a Bachelor of Arts in Journalism from the University of South Carolina.
XINA EILAND
President of X+PR
Xina Eiland is the owner of X+PR, a results-driven public relations and new media agency. A seasoned communications professional with more than 15 years of experience, Xina specializes in media relations, outreach and strategy development. In addition to specializing in media and community outreach, multicultural marketing, and event planning, Xina has established herself as a rising star in the social media space, executing cutting-edge strategies to maximize the impact of her clients’ initiatives.
