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Branding an Iconic San Diego Destination

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Marsh & McLennan Agency- West (formally Barney & Barney)

9171 Towne Centre Drive

#150

San Diego, CA 92122

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Rebranding an organization's goals - creating a new message - establishing the right culture...these are difficult to accomplish when done alone, never mind all at the same time! It is especially challenging when the brand in question supports a world-renowned 100+ year old landmark with 30+, independently functioning organizations. The Balboa Park Conservancy, a privately funded nonprofit organization, provides expertise, advocacy, and resources for our beloved Balboa Park. This month at the SMLA, Sarah E. Beckman, Director of External Relations at Balboa Park Conservancy will discuss the unique opportunities, challenges, and successes with their recent rebranding campaign.

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Marsh & McLennan Agency- West (formally Barney & Barney)

9171 Towne Centre Drive

#150

San Diego, CA 92122

View Map

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