Level up and get paid to think before you design anything.

You’re ready to jump into brand strategy and take your creative talents further. But where do you start? In this workshop, you’ll get a step-by-step guide through the fundamentals of brand strategy, marketing, user research, and design thinking so you can build exceptional brands for your clients from the user’s perspective and turn customers into true fans.

Bridge the gap between design, business, and marketing.

Your role as a brand strategist is crucial to determining a company’s success in the marketplace. By the end of this interactive workshop, you’ll be equipped with a tried-and-true framework to understand the ins and outs of a brand strategy and how to facilitate strategy workshops with clients. Blend your skills as a creative and strategic thinker to help your clients go farther.

• Facilitate brand strategy sessions with confidence and be seen as a valued business partner.
• Research ideal users and customers to create a brand they’ll instantly connect with and keep coming back to.
• Provide more value to clients with a clear plan of action throughout the entire brand strategy process.
• Explore the current market and identify competitors to position the brands you create above the rest.

This workshop is for creatives who are ready to offer brand strategy and get paid to think.

Go from order-taker to business partner and solve real business problems with your clients. Anneli’s framework will give you the knowledge and confidence to facilitate brand strategy workshops and guide your clients to exceptional results:

• Designers
• Brand Strategists
• Marketers
• Creative Entrepreneurs

Go from order-taker to strategist and increase your value as a creative.

Brand Strategy Basics

Understand the difference between branding and brand strategy in this step-by-step workshop. Go through the fundamentals of the brand strategy process to define a brand story, the mission, vision, and values, target customers, and more.

Facilitation Skills

Learn how to ask the right questions in client-facing meetings. Anneli’s framework will show you facilitation exercises you can practice to confidently guide your clients through the brand strategy process.

Connect with Ideal Customers

Define the vision, goals, and attributes of the brand to build trust and connect with ideal customers, and what steps you need to take to get there.