When you're considering all the things you need to do to establish and grow your start-up or small business, I’m guessing that brand strategy might fall into your, “nice to have, but not a priority” bucket.

The pressures to get your business running and profitable at speed, probably mean you’ve taken quick and disconnected decisions on logo, colours to use on your website, what to write on your about page, how to recruit people into your team, what you should say in an investor pitch etc., that identify what you say, stand for, and look like.

But rather than making you money more quickly, not having a brand strategy underpinning and connecting all of these decisions can mean you’re wasting it. Just ‘doing stuff that needs to be done’, rather than taking a little time to build your brand on a strong foundation, can mean you’ll struggle to build strong associations in your customers’ minds about your brand. And research studies show that building dense, connected associations in your customers' minds is the key to building your market share.

“But I can’t afford one of those big agencies or pricey brand consultants!” I hear you say. I know that because I’m one of them, and I have been for 20 years. But it’s my mission now to give you access to world-class, big brand advice, without needing the big-brand bucks to pay for it.

Let me help you get started with this free masterclass that will teach you the 7 simple steps that all world-class brands take to create their brand strategy.

You’ll learn:

• What a brand really is (think you know…? Think again…)
• What brand strategy is
• Why brand strategy is important
• The 3 things you have to do to get to a strong brand strategy (and how you can get these done for free)
• How the world’s most valuable brands create their brand strategies
• My proven brand strategy framework to use for your business

I’ll cover this in 45 minutes, so you’ll also have 15 minutes for questions.

Looking forward to seeing you there!

About your instructor

Sarah Robb, brand strategist and founder of Brand Strategy Academy.

Sarah has had over 20 years’ experience as a brand strategist working on some of the world’s most valuable brands including EY, Pepsico, Claridge’s, Viagra, Gatorade, Sage, Smirnoff, Corinthia Hotel Group, BP, plus many more. She learnt her craft for 10 years in the world’s best branding and marketing agencies in London, New York, and San Francisco and has consulted independently for clients for the past 10 years. Here’s what her clients say about her:

"I have known Sarah for almost 10 years and we have worked together on three different luxury projects. For every single one I must say her work was transformational. The positive impact and effect the implementation of her work has had on the businesses is huge. On a very human scale Sarah is also simply a pleasure to work with; for me that counts hugely." THOMAS KOCHS, MD, CORINTHIA HOTEL, LONDON

“When we first met Sarah we were at the stage having fulfilled eto to our crowdfunding backers. Sarah’s brand strategy work was a critical piece of our next stage. Sarah clearly has deep experience and she made it very clear and simple to understand and easy to action.” TOM COTTON, FOUNDER & INVENTOR, ETO

“Sarah has been my go-to brand strategist for years. Whether at a tech start-up, or a multinational Fortune 100 company, Sarah's approach was easily understood and implemented by all. She brought clarity to our brand, helping us find the springboard for our next phase of growth.” RACHEL FAIRLEY, VICE PRESIDENT, BRAND & CAMPAIGNS STRATEGY, INFOR. RECOGNISED AS ONE OF THE 100 MOST IMPACTFUL B2B MARKETING LEADERS IN EUROPE 2019 AND 2016.

Connect with Sarah:

Website: www.brandstrategysarah.com

LinkedIn: https://www.linkedin.com/in/brandstrategysarah/

Instagram: https://www.instagram.com/brandstrategysarah/

Terms and Conditions: By buying a ticket, you consent to contact by Sarah (brandstrategysarah.com) via email. You will also be automatically added to the subscriber list of BrandStrategySarah to benefit from future offers and events. You can cancel your subscription online at any time.

Disclaimer: The purpose of this webinar is to educate and offer information and tools on brand strategy. We do not guarantee that anyone following the techniques will achieve success and therefore do not take liability or responsibility to anyone with respect to any loss or damage caused, or alleged to be caused.