$399 – $499

Brand Storytelling Masterclass: Los Angeles Edition

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Reach Agency

2920 Nebraska Avenue

Santa Monica, CA 90404

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A ONE DAY IMMERSIVE MASTERCLASS & HANDS-ON WORKSHOP THAT TRANSFORMS MARKETERS INTO STORYTELLERS

About this Event

Your brand’s story is quite possibly your single most important asset. Your story and the content you use to tell it is your strategy.

The Brand Storytelling Masterclass is trusted by brand leaders to inform, inspire, and train marketing organizations about the State of Brand Storytelling, the Why, How and ROI of content marketing, branded content, branded entertainment, content studios, brand publishing, and real-time marketing, and transform marketers into storytellers through the immersive creative and content workshops.

WHY INVEST IN TRANSFORMING YOUR MARKETERS INTO STORYTELLERS?

Nothing should come between a great story and the audience that needs to hear it and its important than marketers, communicators, and sales organizations understand the Why, How, and ROI of winning the hearts, minds, and hearts of customers with brand storytelling.

In a world where consumers now control when, where, and how they interact with brands, products, services, and even people, your marketing and communications need to stop interrupting what consumers are interested in and start becoming what they are interested in by thinking and acting like media companies - meaning leading and building relationships with storytelling.

Our brand storytelling masterclasses inspire teams to think different, transform marketers into storytellers, and leave attendees with fully developed creative and strategic story-driven concepts that can be implemented to create change right away.

HERE'S WHAT YOU CAN EXPECT FROM ATTENDING

The first half of the day is dedicated to teaching you everything you need to know to succeed as a brand storytelling powerhouse in today’s market.

You’ll learn what’s working, how consumer behavior is changing, and how to take advantage so that your company is set up for success in the long-term.

The knowledge presented here is designed to help you and your team make the shift from ‘marketers’ that customers instinctively tune out to ‘storytellers’ that they can’t get enough of.

We’ll then transition to the second half of the day, where we’ll roll up our sleeves and jump into hands-on workshops where you’ll directly apply these powerful concepts to your own brand.

You’ll get the opportunity to dig deep in order to discover a powerful message for your brand - one that pierces through all the noise and satisfies your consumers’ burning need for connection, value and authenticity.

To do this you’ll engage in specific exercises to help you get clear on your brand story and the ideas that resonate the most with your customers. This covers everything from creative, strategy, distribution, monetization, marketing and everything else needed to form a fleshed out battle plan for your own original branded content.

Afterwards you’ll engage in “shark tank” style pitching sessions within dedicated groups in order to get direct feedback on your ideas. The winning idea will be awarded development money from the brand to develop further.

THE BRAND STORYTELLING MASTERCLASS IS LED BY A REAL WORLD PRACTITIONER OPERATING AT THE INTERSECTION OF STORYTELLING + MARKETING WHO SHARES EXPERIENCES FROM THE TRENCHES IN BUILDING CONSUMER FIRST, CONTENT CENTRIC TEAMS AND BRANDS

First-ever VP, Global Creative + Content Marketing at Marriott International leading consumer storytelling for 30 brands; Founder Marriott Content Studio, Marriott Traveler, and M Live Command Centers (Cannes Lions)

First-ever VP, Digital Content Studio, Disney/ABC Television Group, producing first ever scripted webisodes, live award show programming on digital, and original derivative series (Emmy Award)

Executive Producer, "I'll Have What Phil's Having" TV series on PBS & Netflix (James Beard Award)

Producer, Showtime Home Entertainment

Storyteller-in-Residence at Unilever

Military Veteran

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READY TO TRANSFORM YOUR TEAM INTO BRAND STORYTELLERS?

THE BRAND STORYTELLING MASTERCLASS IS FOR BRAND SIDE MARKETERS ONLY.

LIMTED SEATS AVAILABLE SO RSVP TODAY TO RESERVE YOUR SPOT.

Learn more about David Beebe and the Brand Storytelling Masterclass

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Reach Agency

2920 Nebraska Avenue

Santa Monica, CA 90404

View Map

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