$5,000

Brand Storytelling Experience

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Hollywood

Los Angeles, CA

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WHY SHOULD I CARE ABOUT BRAND STORYTELLING?

"From a very young age we love listening to stories and, as we grow older, we respond to tales and anecdotes. Brands need to inject the magic of storytelling into their marketing to tap into people’s emotions.The way companies can tell their stories has changed. No longer is it purely through advertising or journalists producing articles. Today, a brand’s narrative can be told just as effectively through social media and crowd-sourced content."

-MARKETWEEK, Why brand storytelling should be the foundation of a growth strategy

BENEFITS AND TAKEAWAYS

  • Increase sales and revenue

  • Set yourself up as an expert

  • Develop messaging that targets the benefits of your product or service

  • Master key elements of storytelling you can use for years

  • Learn how social media can help generate sales through storytelling

  • Make your testimonials and referrals more powerful

  • Learn to qualify your prospects

  • Concept multiple campaigns for 2017

DAY ONE

You will experience our (3) part class methodology that reveals :

  • your core strengths as a company

  • customer buying triggers

  • storytelling opportunities and narratives

DAY TWO

VIP Paramount Studio Tour

Guest Speaker

Classroom Time - - Advanced storytelling techniques

DAY THREE

Classroom time - campaign creation



Learning the art of brand storytelling does not happen overnight however our Brand Storytelling Immersion in Hollywood, California will get you propelled into a more effective way to market and generate revenue quickly. You will learn how to better connect with customers, convert leads, tell your story as a brand and company, use social media, plan strategic marketing efforts, and close more sales. This is perfect for both B2B and B2C companies. Whether you sale copy machines or baseball hats, this is a great experience for everyone. Here is what to expect on the trip:

Storytelling School

You will spend a full day in a classroom with the other attendees learning the principles of brand storytelling, analyzing your product offerings, creating messaging, developing social media strategy, and learning other ways to expand your brand.

VIP Paramount Studio Tour

Gain special access to even more Hollywood magic. As a Paramount VIP Tour Guest, you will have exclusive access to private areas of the Studio operations including Special Effects, Sign Shop, Prop Warehouse, and Sound Stages. In their legendary Archive facilities receive a hands-on look at props and set items from past productions. You will be introduced to the people and places who bring Hollywood to life and are the heart and soul of Paramount. Along the way, you will enjoy a gourmet lunch or hors d’oeuvres in a unique production setting. Each step of the way, you’ll learn how the puzzle pieces fit together to create the movies and television shows you’ve come to love. This unforgettable tour experience allows you to see the inner workings of Hollywood, and learn firsthand what goes on behind Paramount’s iconic gates.

Guest Speaker

You will also have a private lecture to the group by one of our entertainment partners. They consist of award winning directors, producers, and actors that understand the art of storytelling and how it relates to business and brands. You will have the opportunity to get to know the speaker and ask them questions.

Working Session

On day three we will take all the information you have learned and turn it into a campaign concept for company for 2017. We will help you identify marketing channels, mediums, and opportunities to best share your messages and stories.


Presented By


Jonathan Payne

Brand Storyteller / Screenwriter

Jonathan Payne is a leading marketing consultant based in Los Angeles. He has 15 years experience in traditional advertising including radio, television, and billboard. In 2011 Jonathan started a digital agency specializing in web development and social media. Today Jonathan balances his time between consulting with clients on brand storytelling and pursuing screenwriting for television. He is a fan of old R&B and backpacking.


Brad Jensen

Brand Architect

Brad is the consummate brand evangelist. He loves working with companies who take customer interactions serious and are deliberate and intentional about the brand experience they create. Brad’s passion is people and his role at Brandline allows him to align his clients' processes and practices to increase the lifetime value of their customers. When not playing catch with his kids, you’ll find Brad in the mountains running, biking, hiking or skiing. He’d much rather play sports than watch them and it doesn’t matter which sport – game on!




FAQs

What are my transportation/parking options for getting to and from the event?

It is your responsibility to get to our location in Hollywood each morning. We will provide shuttles to locations for offsite visits (i.e. Studio Tours, lunch)

Is airfare included?

No, it is your responsibility to get to the event.

Where should I stay?

LA is a big city. It will easiest for you to stay as close to Hollywood as possible. Zip code for the event location for is 90038 on Hollywood Blvd. We will try to get group discounts on hotel stays and release info mid January.


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Los Angeles, CA

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