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Brand Power: Are Consumers Losing Their Right to Choose

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Rideau Club

99 Bank Street

Ottawa, ON K1P 1H4

Canada

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Brands have become a fixture in our lives. For decades, iconic company brands like Coca-Cola, Kellogg’s and BMW have permeated our lives at every level. But consumer tastes are changing and traditional advertising is less effective. This is placing more pressure on brands to adapt. Adding to this, governments are taking a closer look at how companies advertise. Many products including alcohol, sugary drinks, and snack foods are facing targeted taxes and restrictive packaging proposals from governments around the world. What is next, and what impact will this have on consumer choice of all products going forward? How can brands differentiate themselves? How far is too far?

Join us on November 2nd, as iPoliticsLive convenes a panel and lively discussion to examine the question of brands and government incursion into brand ownership as part of prevention and deterrent to consumer choices."

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Rideau Club

99 Bank Street

Ottawa, ON K1P 1H4

Canada

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