Actions and Detail Panel
Brand Perception and Customer Engagement
Tue, May 16, 2017, 8:00 AM – 10:00 AM EDT
Presented by Dawn Lang, CEO Perception Access
BRAND PERCEPTION AND CUSTOMER ENGAGEMENT – Moving the needle in targeted, strategic ways
Do you know how your brand is perceived in the marketplace? How about with your customers, current and past? Are you engaging with customers in ways that bring them value? The answer to these questions could impact your business in dramatic ways, both negative and positive. Let’s face it, perception is reality. It is easier to retain a customer than it is to find new ones. It’s important to know where your company stands in the eyes of the consumer. This session will help you identify 7 strategic and targeted approaches to engaging with consumers to help move the needle in your business.
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
– Scott Cook, co-founder Intuit