The Caymanian Compass is proud to present a marketing seminar by Steve Jones, author of Brand Like A Rock Star, published in October of this year.
Steve has worked in the music industry for almost 30 years in the US, Canada, and the Caribbean (right here at dms Broadcasting). He's has a front row seat to the rise (and sometimes fall) of some of rock & roll's biggest. Combining his two passions, music and business, in Brand Like A Rock Star, Steve reveals the core marketing and branding strategies behind the success of the world's greatest bands and uses them to make your business rich and famous.
With plenty of legendary music, proven rock star techniques, and modern business success stories, Steve will show you how to make your business rock. During Steve’s presentation you will learn how to tell a more compelling story in your marketing, how to focus your business in order to grow, how to build communities of passionate fans around your brand, and how you can avoid the pitfalls and perils that kill most brands. Using examples from U2, AC/DC, Lady Gaga, The Beatles, KISS, Jimmy Buffett, Bob Dylan, and many others.
As a speaker, Steve has entertained audiences in the US, Canada, and the Caribbean, helping to build stronger brands and businesses at every stop. From major conventions to intimate business gatherings, Steve’s message resonates with audiences of any size. His marketing and branding strategies have been profiled in college textbooks and marketing magazines, and his blog at www.brandlikearockstar.com has thousands of readers in 86 countries.
Maximum capacity for the seminar has been reduced to 150 guests (but we will be using a waiting list in case of cancellations). Every attendee will receive a free copy of Steve's book "Brand Like a Rock Star" which can be signed by the author.
When & Where
Serving Cayman since 1965, The Caymanian Compass is the Cayman Islands’ favourite daily newspaper.