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"BRAND IMPACT" Business of Fashion Seminar Series: March. 4th 2017
Sat, March 4, 2017, 12:00 PM – 2:00 PM MST
BRAND IMPACT! - Build your brand to create MAX impact!
Speaker: Alison Callaway, Education Director Phoenix Fashion Week
When: Saturday, March 4, 2017 from 12:00 PM to 2:00 PM (MST)
LIMITED SEATS AVAILABLE!
This seminar focuses on the importance of creating a strong BRAND for your fashion business. Learn how to...
*Define your brand PERSONALITY,
*Develop your brand PURPOSE,
*Create a brand STORY,
*Determine your TARGET CUSTOMER,
*Identify your COMPETITION
*Create a consistent and authentic BRAND STRATEGY to market your fashion business and create a unique niche within the marketplace. This hands on seminar is perfect for apparel and accessory designers as well as any related fashion business.
Your fashion expert is Alison Callaway, Education Director of Phoenix Fashion Week. She has gained over 20 years of fashion expertise in positions covering almost every aspect of the fashion industry from design, product development, product line management, buying, styling, trend forecasting and website development. She has worked for major retailers such as Sears, Hartmarx, REI, Coldwater Creek and Zappos.com. While at Zappos.com she established the company's trend department as well as an Emerging Designer program that gave up and coming designers and brands a national platform to sell their products alongside prominent established designers. She is passionate about assisting fashion entrepreneurs on how to maximize their potential and set themselves up for success.
Be prepared to be challenged and inspired! You will leave with a “toolbox” of ideas that will ensure the successful BRANDING of your fashion business.
Where: The Fashion Hub - 3316 East Washington Ste. 201 Phoenix, AZ 85034
Limited seats available! Sign up today!
For More Information: 1-888-591-2270
WINNER: One select attendee will receive (1) Private business analysis on YOUR fashion business by Alison Callaway ($300 value)
Plus (1) COMPLIMENTARY Week of residency at The Fashion Hub ($200 value) to further your fashion business for consultation, or use for photo shoot, team meetings, sales meetings, etc.
Phoenix Fashion Week