£0 – £30

Brand Identity and Intellectual Property Protection

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UK Fashion and Textile Association

3 Queen Square

London

WC1N 3AR

United Kingdom

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Brand identity is one of the most important components of every business, however it is particularly significant in the visual world of fashion and textiles. Creating a coherent and unique brand image is fundamental to its success in a competitive market. In an industry thriving on collaborations and cross-pollination of inspiration, it is also crucial to protect the intellectual rights to both the businesses’ identity and the actual designs, however it can be extremely difficult to achieve.

During our two-hour seminar on brand identity and its protection, our legal and branding experts will provide a general guide on designing and safeguarding unique personality of a fashion brand and its products.

Topics covered:

  • Creating the brand visual identity

  • How to truly stand out in the crowd whilst staying true to your vision

  • Keeping the brand up to date alongside changing trends

  • Challenges relating to global protection of brand’s intellectual property

  • Trademarking strategy – proactive approach to protecting the brand in all future prospective markets

Speakers:

Rosie Wolfenden, Tatty Devine

Rosie Wolfenden is one of the founder of famous British accessories brand Tatty Devine. Established nearly 20 years ago, the brand has gained a loyal following amongst the fashion crowd, loyal to its signature bold designs.

Emma Burgin, Alex Monroe

Alex Monroe is one of the best known British jewellery brands. Characteristic design and unique production approach gained it both global fans and potential copycats. Emma Burgin, Chief Operating Officer, will share their experience of shielding their unique designs whilst boasting worldwide stockists list.

Azhar Sadique and Amelia Skelding, Keltie LLP

Keltie LLP is one of the UK’s leading firms of trademark and patent attorneys (with extensive industry experience) and will examine common misconceptions about IP protection and arm you with the up-to-date information you need to protect your product and your brand including a review of what to do with your Intellectual Property Post-Brexit. Grant funding is available to help with certain parts of the process and we will look at the sensitivities of protecting yourself in China as well.

After the seminar there will be an opportunity to network with fellow delegates, complimentary drinks will be served.

Tickets are free for UKFT members, booking required with a limit of 2 tickets per person.

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Date and Time

Location

UK Fashion and Textile Association

3 Queen Square

London

WC1N 3AR

United Kingdom

View Map

Refund Policy

No Refunds

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