Brand fundamentals for non-marketers

Brand Fundamentals for Non-Marketers

Define your identity, build trust, and express your brand with clarity — without the jargon.

Who this course is for

Your brand is more than a logo — it’s how people feel about your business. This practical, hands-on workshop is designed for small business owners, start-ups, and professionals who don’t come from a marketing background but want to build a strong, consistent brand.

Whether you’re launching something new, refreshing your image, or simply trying to create consistency across your communications, this session will help you understand how to define and manage your brand with confidence.

What you’ll learn

By the end of this course, you’ll understand how to:
• Define your brand’s purpose, values, and personality
• Develop a clear, consistent tone of voice that reflects who you are
• Understand how colour, font, and imagery express your identity
• Ensure your brand is inclusive and accessible to everyone
• Apply your brand consistently across marketing, communication, and customer experience

You’ll leave with ready-to-use templates, practical examples, and realistic next steps you can apply immediately.

Limited space per workshop. Joining instructions will be sent upon sign-up.