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Brand Essentials for Startups


Tuesday, July 16, 2013 from 7:00 PM to 10:00 PM (EDT)

Brand Essentials for Startups

Ticket Information

Ticket Type Sales End Price Fee Quantity
Regular Ticket Ended $25.00 $1.62
Summer Series Pass Ended $149.00 $4.72

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Event Details

Saturday, 20 July
1:00 - 2:30pm EST

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Historically, startups and VC's have focused solely on product, technology and more recently, design. Branding terms like brand attributes, values, positioning were never fully understood and adopted until now. Why now? Three reasons: 1) The startup market, especially tech and consumer startups have become somewhat over-saturated. What once was an elite, exclusive community in silicon valley is now a model that most major cities around world have embraced. 2) Cloud technologies has removed a barrier to entry. 3) Venture capitalists and the like think that branding may become half the value of the company and the true differentiator in the marketplace.

With competition at its peak among startups with most seeking out the same target customer bases, the best messaging, building the most effective brands, will stand out from the crowd and win.

Branding is more than a logo and other graphics. This class will introduce to entrepreneurs, basic branding concepts that you can apply to your startup with affordably and with ease. Equipping your startup's foundation with solid brand strategies will give you differentiation from the start instead of having to figure it out when you're in trouble or trying to grow. We'll also share with you how to create your brand story and measure your present and future brand value.

Sign up for all 8 classes for $150Take a single class for $25


Price:$25 per class or $150 for 8 classes
Instructor: McKenzie M. Slaughter, Founder and Managing Director of Brandups

How to Attend This Class:Register online at An email invitation will be sent to those who have purchased a ticket and a link will be included within 24 hours of the event.

Refund Policy: Cancellation by emails must be received up to 5 days prior to event and will be refunded in full. Cancellations with 3 days prior to event, may receive a credit to use for other Summer Series Classes. No refunds or credits will be given after this timeframe.

Have questions about Brand Essentials for Startups? Contact Brandups




Brandups advises early stage startups on maximizing brand value with brand finance solutions under one platform. We serve as both the brand and financial advisor to create, measure, and leverage brand value for capital raising and revenue growth.

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