€1,504.99 – €1,756.67

Brand Driven Innovation: How to Innovate Meaningfully, Your Brand as Guide

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Co.Station BXL

Place Sainte Gudule, 5 1000 Brussels

Belgium

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Description

TWO-DAY JOURNEY WITH DESIGN THINKING AND AGILE METHODOLOGIES TO INNOVATE AND DEFINE A PURPOSEFUL AND ACTIONABLE FUTURE FOR BRANDS

Participants will discover and learn the design thinking method applied to brand driven innovation scenarios. Multiple techniques for building, fostering and embedding creative confidence and innovation, will be illustrated during this journey. The process is real, playful and interactive.

A 2-day Workshop following a 4-step Process: Imagine, Purpose, Monetise, Shape.

METHODS

  • Design Thinking: a magical balance between
    • business and art,
    • structure and chaos,
    • intuition and logic,
    • concept and execution,
    • playfulness and formality,
    • control and empowerment
  • Discussion-based learning

KEY LEARNINGS

  • Strategic foresight (scenarios of the future)
  • StoryTelling based on human-centric approach
  • Brand Purpose and Mantra
  • Business Model Canvas
  • StoryDoing including Change drivers
  • Creative thinking
  • Learning-by-doing

TRAINERS

  • Laurent Bouty
  • Raphael Thys
  • Steffen Vander Mynsbrugge


PRACTICAL INFO

  • November 8 & 9, 2018

  • Co.Station Brussels -Place Sainte-Gudule 5, 1000 Brussels

  • 1395€ + VAT // Early Bird 1195€ + VAT

Questions: Ana Luisa Romero (analuisa@co-station.com)


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Co.Station BXL

Place Sainte Gudule, 5 1000 Brussels

Belgium

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