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Brand & Customer Experience Design Workshop
Fri, April 21, 2017, 9:30 AM – 1:00 PM BST
In today’s highly competitive markets and challenging times for business, to be a successful business you need to have a strong brand that differentiates your business from your competitors. Customer Experience is the key brand differentiator. Successful brands are those that manage to deliver consistently positive, engaging and memorable branded customer experiences which lead to customer loyalty.
This workshop teaches you the essentials of branding and how to design your digital branded customer experience to convert prospects into customers and build customer loyalty.
- Learn the key elements of branding.
- Understand what makes a successful brand.
- The key elements of branded customer / user experience.
- Learn how to design your website / digital branded customer experience using user-centred design process.
- Learn how to use experience design tools such as customer profiles / personas, scenarios and customer / user journeys.
- The latest tools and techniques for evaluating your branded customer and user experience with our innovative research method.