When you are running or launching a startup, you need to build a unique character for your startup: a brand. Branding is a great way to differentiate you from your competitor. Startups strive to create value for customers, but how do you communicate your value to your customer is utmost important. Branding is an essential way to communicate what your business is about.
This November, Helsinki Growth Alliance is collaborating with Qufi Creative to bring a branding workshop for you. Qufi Creative is a Helsinki-London based cross-cultural creative agency specializing in branding (http://quficreative.com) With this workshop, you will be able to:
· · Understanding branding and defining it as a concept.
· · Finding your identity: a practical workshop to help build your startup's brand identity.
· · External branding: translating your identity into external branding.
The workshop duration is 3 hours. Tickets are free, but registration is needed.
16:00-16:45: Introduction - Understanding branding
16:45-18:00: Finding your identity
18:00-19:00: External branding