$250 – $400

Brand Builders: Strategic Brainstorming to Build Your Brand

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Downtown Workshop

204 Polk Street

Lafayette, LA 70501

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Eventbrite's fee is nonrefundable.

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Description

Your brand is an important tool, if not one of the most important, in learning how to overcome the challenges your business will inevitably face, whatever those may be. In this workshop, we will discuss what exactly a brand is, how to build it, and how to use it to combat your challenges.


This workshop will consist of three main sections:

Branding Overview

During this section, we will dive into the elements of a brand, the promise behind a brand, and how to build a brand that directs your company's success.


All About You

This session will compose the majority of content in this workshop. Come prepared with your biggest challenges, what you're working on, biggest benefits & strengths, and what keeps you up at night. We'll spend time brainstorming solutions & strategizing marketing plans to help you overcome what keeps you up at night.


Bringing the Two Together

In this final section, we'll strategize how to use your branding and marketing efforts to overcome your unique challenges.




When: Thursday, May 21 from 8-1

Where: Downtown Workshop @ RUSSO. 204 Polk Street in Downtown Lafayette. Parking in the Vermilion Street parking tower is advised.

Cost: $399 (Early Bird fee is $249 and is available until May 18)

Includes: an entire agenda geared specifically toward increasing brand awareness, the option to purchase an additional brainstorming & strategizing session for your plan for $150/hour, and of course, snacks. Lunch will not be provided, but there are plenty of great dining options to choose from Downtown.


About Jaci Russo

Jaci Russo is the co-founder and CEO of brandRUSSO. She has more than 25 years of brand strategy experience on a national level. Her expertise is in strategic planning, brand management, product launches, and media management for local, regional and national clients. Jaci began her career at Creative Artists Agency (CAA) in Los Angeles, California working with clients such as Helen Hunt, David Letterman, Bonnie Hunt, Janine Turner, Mimi Rogers, and Gwyneth Paltrow. She then began working for media mogul Barry Diller developing brands such as the Home Shopping Network, Ticketmaster, USA Network, and Savoy Pictures. Jaci returned to her hometown of Lafayette and formed her own branding agency in 2001, and hasn’t looked back since. She’s an avid UL fan and has served on countless nonprofit boards and civic organizations. You can catch her in her Cayenne the Pepper suit or around town with her husband and four kids.

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Date and Time

Location

Downtown Workshop

204 Polk Street

Lafayette, LA 70501

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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