$250 – $400

Brand Builders: Startup & Small Business

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Downtown Workshop

204 Polk Street

Lafayette, LA 70501

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Eventbrite's fee is nonrefundable.

Event description

Description

Small business and startup business leaders are some of the most hardworking individuals around. But with an endless task list, it can be hard to focus on your business’s brand. It’s even more difficult for solopreneurs who wear many hats at one time.

Our workshop caters to those who want to define their target audience, expand their reach, and build a tribe of advocates who will sing your business’s praises from the rooftops.

The workshop will cover a variety of topics to help business owners identify their target audience, adjust their messaging to resonate with potential clients, and review the best touchpoints to execute your strategy moving forward.

Topics include:

Identifying your audience: hint, it’s not everyone.
This topic will review the demographics and psychographics of your customers, where they get their information, and how this has changed over time.

Feelings over Features: Tell Your Story
In order to be successful, simply saying “We are the best” is not enough. We’ll discuss how sharing your story is far more impactful than just talking about your deals of the day.

Media Madness
TV, radio, social, digital, newspaper, is Yellow Pages even a thing? This session will cover the ins and outs of media and how best to spend, and if it’s even a good fit for you.

Website
We will teach you the essentials your website needs to act as more than just a brochure, but also as an important member of your sales team.

Messaging Mayhem
Through this session, we discuss the importance of saying the right words to the right people. Your brand has a voice, and we are here to help you find it.

Sticking to Schedules
Our team members will work with you in scheduling out a content calendar and plan for the next quarter. This will include social media, digital media, traditional media, PR, and other events to boost your business. You’ll leave with a schedule in hand that you and your team will be ready to roll out.


When: Wednesday, February 12th from 8-1

Where: Downtown Workshop @ RUSSO. 204 Polk Street in Downtown Lafayette. Parking in the Vermilion Street parking tower is advised.

Cost: $399 (Early Bird fee is $249 and is available until Feb. 10)

Includes: an entire agenda geared specifically toward increasing brand awareness, the option to purchase an additional brainstorming & strategizing session for your plan for $150/hour, and of course, snacks. Lunch will not be provided, but there are plenty of great dining options to choose from Downtown.

Jaci Russo is the co-founder and CEO of brandRUSSO. She has more than 25 years of brand strategy experience on a national level. Her expertise is in strategic planning, brand management, product launches, and media management for local, regional and national clients. Jaci began her career at Creative Artists Agency (CAA) in Los Angeles, California working with clients such as Helen Hunt, David Letterman, Bonnie Hunt, Janine Turner, Mimi Rogers, and Gwyneth Paltrow. She then began working for media mogul Barry Diller developing brands such as the Home Shopping Network, Ticketmaster, USA Network, and Savoy Pictures. Jaci returned to her hometown of Lafayette and formed her own branding agency in 2001, and hasn’t looked back since. She’s an avid UL fan and has served on countless nonprofit boards and civic organizations. You can catch her in her Cayenne the Pepper suit or around town with her husband and four kids.


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Date and Time

Location

Downtown Workshop

204 Polk Street

Lafayette, LA 70501

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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