Brand Builders: Nonprofit

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Location

Brand Builders Workshop @ RUSSO

204 Polk Street

Lafayette, LA 70501

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Refund Policy

No Refunds

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Description

Branding initiatives for nonprofits have so many factors to consider. What’s our mission? How do we gain new donors? How do we create advocates? How do we communicate with stakeholders?


Our nonprofit workshop is centered around answering these questions and building emotional connections to a cause.


Upon registering, you’ll be prompted to answer a branding assessment questionnaire. Once you arrive at the workshop, you’ll have a confidential full analysis of your organization’s brand customized just for you with feedback from our strategic and creative team. Elements include:

  • Website grade and analysis

  • Social media observations

  • Media buy analysis

  • Logo/brand standards analysis

  • Opportunity to share challenges, concerns, or questions you want to hear more about in our workshop


The workshop will cover a variety of topics to help nonprofits identify their target audience, adjust their messaging to resonate with potential clients and customers, and review the best touchpoints to execute your strategy moving forward.


Topics include:

Identifying your audience

With so many nonprofits in town, how do you break through the clutter? Who are those you should be talking to? Here we break down who your audience is and who it should be moving forward.

Gaining Donors

In order to grow, it’s important for organizations to not only expand their donor base, but continue to foster relationships with those who already are advocates. This topic will dive into best practices in gaining donors big and small.

Best Bang for your Budget

We know the importance of making the most with the dollars you’re given, especially when working with nonprofits. Here we discuss where your message will best be heard and how to advertise affordably.

Emotional Connection

Your organization was started for a specific mission and has impacted so many. Do your donors know about your humble beginnings? Are you sharing stories of real people and how your organization has impacted their lives? In this topic we discuss how to tell your story that will resonate with your target audience.

Sticking to Schedules

Our team members will work with you in scheduling out a content calendar and plan for the next quarter. This will include social media, digital media, traditional media, PR, and other events to boost your business. You’ll leave with a schedule in hand that you and your team will be ready to roll out.


When: Friday, November 1 from 8-12

Where: Brand Builders Workshop at 204 Polk Street in Downtown Lafayette. Parking in the Vermilion Street parking tower is advised.

Cost: $399 (early bird discount of $249 if registered TWO WEEKS beforehand)

Includes: personalized brand analysis courtesy of RUSSO staff, an entire agenda specifically geared specifically toward increasing brand awareness for nonprofits, content calendar with assistance from RUSSO staff, our eBook “7 Fatal Mistakes You are Making When Buying Advertising”, and of course, snacks.

Jaci Russo is the co-founder and CEO of brandRUSSO. She has more than 25 years of brand strategy experience on a national level. Her expertise is in strategic planning, brand management, product launches, and media management for local, regional and national clients. Jaci began her career at Creative Artists Agency (CAA) in Los Angeles, California working with clients such as Helen Hunt, David Letterman, Bonnie Hunt, Janine Turner, Mimi Rogers, and Gwyneth Paltrow. She then began working for media mogul Barry Diller developing brands such as the Home Shopping Network, Ticketmaster, USA Network, and Savoy Pictures. Jaci returned to her hometown of Lafayette and formed her own branding agency in 2001, and hasn’t looked back since. She’s an avid UL fan and has served on countless nonprofit boards and civic organizations. You can catch her in her Cayenne the Pepper suit or around town with her husband and four kids.

Date and Time

Location

Brand Builders Workshop @ RUSSO

204 Polk Street

Lafayette, LA 70501

View Map

Refund Policy

No Refunds

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