$250 – $400

Brand Builders: Healthcare Industry

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Location

Downtown Workshop

204 Polk Street

Lafayette, LA 70501

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Refund Policy

Refund Policy

No Refunds

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Description

Healthcare companies face a plethora of unique challenges today, including public perceptions of healthcare, minimal marketing budgets, building & maintaining patient trust, and so many more. In order for you to be successful, you'll need to learn how marketing can help you overcome these challenges. But how does one use marketing to manage public perceptions? How can you utilize the budget & resources you're given to maximize value? This workshop will answer these questions and more for those in the world of healthcare.


The workshop will cover a variety of topics to help business owners identify their target audience, adjust their messaging to resonate with potential clients, and review the best touchpoints to execute your strategy moving forward.


Topics include:

Identifying your audience: hint, it’s not everyone.

In this workshop we help to pinpoint who your target audience is. What makes them tick? What’re their lifestyle habits? What motivates them to purchase? We’ll dive into these questions and more in discussing this topic.


Feelings over Features: Tell Your Story

The reason you opened your business is because there was nothing else like it in the community. Your product or service was missing, and now you provide it. In this session, we’ll be talking about your story, the customer experience, and how emotional connections are the driving force of brand advocacy.


Media Madness

TV, radio, social, digital, newspaper, is Yellow Pages even a thing? This session will cover the ins and outs of media and how best to spend, and if it’s even a good fit for you.


Website

We will teach you the essentials and why your website needs to serve as more than just a brochure, but also as an important member of your sales team.


Messaging Mayhem

Through this session, we discuss the importance of saying the right words to the right people. Your brand has a voice, and we are here to help you find it.


Sticking to Schedules

Our team members will work with you in scheduling out a content calendar and plan for the next quarter. This will include social media, digital media, traditional media, PR, and other events to boost your business. You’ll leave with a schedule in hand that you and your team will be ready to roll out.



When: Thursday, May 7 from 8-1

Where: Downtown Workshop @ RUSSO. 204 Polk Street in Downtown Lafayette. Parking in the Vermilion Street parking tower is advised.

Cost: $399 (Early Bird fee is $249 and is available until May 4)

Includes: an entire agenda geared specifically toward increasing brand awareness, the option to purchase an additional brainstorming & strategizing session for your plan for $150/hour, and of course, snacks. Lunch will not be provided, but there are plenty of great dining options to choose from Downtown.


About Jaci Russo

Jaci Russo is the co-founder and CEO of brandRUSSO. She has more than 25 years of brand strategy experience on a national level. Her expertise is in strategic planning, brand management, product launches, and media management for local, regional and national clients. Jaci began her career at Creative Artists Agency (CAA) in Los Angeles, California working with clients such as Helen Hunt, David Letterman, Bonnie Hunt, Janine Turner, Mimi Rogers, and Gwyneth Paltrow. She then began working for media mogul Barry Diller developing brands such as the Home Shopping Network, Ticketmaster, USA Network, and Savoy Pictures. Jaci returned to her hometown of Lafayette and formed her own branding agency in 2001, and hasn’t looked back since. She’s an avid UL fan and has served on countless nonprofit boards and civic organizations. You can catch her in her Cayenne the Pepper suit or around town with her husband and four kids.

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Date and Time

Location

Downtown Workshop

204 Polk Street

Lafayette, LA 70501

View Map

Refund Policy

No Refunds

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