Brand Builders: B2B

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Location

Brand Builders Workshop @ RUSSO

204 Polk Street

Lafayette, LA 70501

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Business-to-business branding requires a very specific approach and tactics. Your target audience or customer is usually narrow, and reaching them requires extremely targeted tactics.

So what are those tactics?
Where should your message be delivered?
How do I generate a list of the best leads?

Our workshop caters to those who want to define their target audience, expand their reach, and build a tribe of advocates who will sing your business’s praises from the rooftops.

Upon registering, you’ll be prompted to answer a branding assessment questionnaire. Once you arrive at the workshop, you’ll have a confidential full analysis of your company’s brand customized just for you with feedback from our strategic and creative team. Elements include:

  • Website grade and analysis
  • Social media observations
  • Media buy analysis
  • Logo/brand standards analysis
  • Opportunity to share challenges, concerns, or questions you want to hear more about in our workshop

The workshop will cover a variety of topics to help business owners identify their target audience, adjust their messaging to resonate with potential clients and customers, and review the best touchpoints to execute your strategy moving forward.

Topics include:


Identifying your audience
Here we help to pinpoint who exactly your target audience is. Who are the decision makers? How do you reach them? What’s their motivation for purchase? We’ll talk about these and more as we learn how to narrow down the right people to talk to about your business.

CRM: Your New Best Friend
While an Excel document may be how you’re tracking your current and potential customers now, there are much more effective options available. We will discuss these options and how your CRM can be your secretary, sales assistant, and email tracking system all in one.

Touchpoints
B2B messaging isn’t always for the masses. So, where should your message go? We’ll talk about the best options for your business, especially utilizing LinkedIn.

Conferences and Tradeshows
Attending a tradeshow or conference can be vital in gaining new customers, but how can you make the most of your experience? This topic will cover the tactics and strategy for before and after the tradeshow to make the best use of your time and budget.

Messaging Mayhem
Through this session, we discuss the importance of saying the right words to the right people. Your brand has a voice, and we are here to help you find it.

Sticking to Schedules
Our team members will work with you in scheduling out a content calendar and plan for the next quarter. This will include social media, digital media, traditional media, PR, and other events to boost your business. You’ll leave with a schedule in hand that you and your team will be ready to roll out.

About Jaci Russo

Jaci Russo is the co-founder and CEO of brandRUSSO. She has more than 25 years of brand strategy experience on a national level. Her expertise is in strategic planning, brand management, product launches, and media management for local, regional and national clients. Jaci began her career at Creative Artists Agency (CAA) in Los Angeles, California working with clients such as Helen Hunt, David Letterman, Bonnie Hunt, Janine Turner, Mimi Rogers, and Gwyneth Paltrow. She then began working for media mogul Barry Diller developing brands such as the Home Shopping Network, Ticketmaster, USA Network, and Savoy Pictures. Jaci returned to her hometown of Lafayette and formed her own branding agency in 2001, and hasn’t looked back since. She’s an avid UL fan and has served on countless nonprofit boards and civic organizations. You can catch her in her Cayenne the Pepper suit or around town with her husband and four kids.



When: October 16 from 8-12
Where: The Brand Building Workshop @ RUSSO. 204 Polk Street in Downtown Lafayette.
Parking in the Vermilion Street parking tower is advised.

Cost: $399 (Early bird discounted fee is $249 and is available until 2 weeks prior to the workshop)


Includes: personalized brand analysis courtesy of RUSSO staff, an entire agenda specifically geared specifically toward increasing brand awareness for companies in B2B sector, content calendar with assistance from RUSSO staff, our eBook “7 Fatal Mistakes You are Making When Buying Advertising”, and of course, snacks.

Date and Time

Location

Brand Builders Workshop @ RUSSO

204 Polk Street

Lafayette, LA 70501

View Map

Refund Policy

No Refunds

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