$249 – $399

Brand Builders: 2020 Planning Workshop

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Location

Brand Builders Workshop @ RUSSO

204 Polk Street

Lafayette, LA 70501

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Refund Policy

Refund Policy

No Refunds

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Description

We believe best practice for your brand is to always have a proactive approach rather than a reactive position. You always want your marketing efforts to direct your sales, and not the other way around. In this workshop, we will tackle the best marketing and advertising strategy for your business as you take on 2020.

Upon registering, you’ll be prompted to answer a branding assessment questionnaire. Once you arrive at the workshop, you’ll have a confidential full analysis of your company’s brand customized just for you with feedback from our strategic and creative team. Elements include:

  • Website grade and analysis
  • Social media observations
  • Media buy analysis
  • Logo/brand standards analysis
  • Opportunity to share challenges, concerns, or questions you want to hear more about in our workshop

In this workshop, we will have three primary topics to review in order to execute a well-strategized plan.

Focus
Here we go through the steps in identifying your target audience. We’ll let you know now, the answer is not “everyone.” We narrow down your customer to identify what makes them tick, their lifestyle habits, what motivates them to purchase, and their demographic and psychographic information.

Connection
Now that we know your audience, what messages should you be conveying to this targeted group? Here we will dive deep into establishing a brand voice and how that should be executed onto every advertising opportunity you utilize.

Harmony
We will spend the majority of your day on this topic. This is where we cover where your messaging should go. Gone are the days of blasting your name out to all the masses on every platform possible. We make use of the best bang for your buck in identifying what platforms are best for you in delivering a well-crafted message to your target audience.

Advertising
The number of platforms to release your message is immeasurable. So, where do we begin? We review both traditional and social options available to you to ensure your message is heard and your dollars are well-spent.
Traditional: TV, radio, newspaper, magazines, and billboards.
Social: Facebook, Twitter, Instagram, LinkedIn, and more.

Sticking to Schedules
Our team members will work with you in scheduling out a content calendar and plan for the next quarter. This will include social media, digital media, traditional media, PR, and other events to boost your business. You’ll leave with a schedule in hand that you and your team will be ready to roll out.



When: Friday, Dec 6 from 8-12
Where: Brand Builders Workshop @ RUSSO. 204 Polk Street in Downtown Lafayette. Parking in the Vermilion Street parking tower is advised.
Cost: $399 (Early Bird fee is $249 and is available until TWO WEEKS before the workshop date)
Includes: personalized brand analysis courtesy of RUSSO staff, an entire agenda geared specifically toward increasing brand awareness, content calendar with assistance from RUSSO staff, our eBook “7 Fatal Mistakes You are Making When Buying Advertising”, and of course, snacks.

Jaci Russo is the co-founder and CEO of brandRUSSO. She has more than 25 years of brand strategy experience on a national level. Her expertise is in strategic planning, brand management, product launches, and media management for local, regional and national clients. Jaci began her career at Creative Artists Agency (CAA) in Los Angeles, California working with clients such as Helen Hunt, David Letterman, Bonnie Hunt, Janine Turner, Mimi Rogers, and Gwyneth Paltrow. She then began working for media mogul Barry Diller developing brands such as the Home Shopping Network, Ticketmaster, USA Network, and Savoy Pictures. Jaci returned to her hometown of Lafayette and formed her own branding agency in 2001, and hasn’t looked back since. She’s an avid UL fan and has served on countless nonprofit boards and civic organizations. You can catch her in her Cayenne the Pepper suit or around town with her husband and four kids.

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Date and Time

Location

Brand Builders Workshop @ RUSSO

204 Polk Street

Lafayette, LA 70501

View Map

Refund Policy

No Refunds

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