Brand Basics: Building Your Brand & One-on-One Coaching with Betsy Westhoff
Friday, November 1, 2013 from 8:30 AM to 10:00 AM (CDT)
Betsy Westhoff is a marketing and brand consultant with more than 25 years of experience working with large and small organizations to build strong brands and market them. Betsy is an entertaining storyteller who will make it easy for you to understand what a brand is and the real and measurable benefits of a strong brand.
*This workshop is divided into three sessions. Session 1 is offered as a separate class for those who only wish to take Brand Basics.
Session 1 (November 1, 8:30-10 AM): Brand Basics
This intro session will cover the basics of building your brand. You will leave energized and with a "to do" list that will help you clarify objectives and next steps for your brand.
Who should attend: business owners and entrepreneurs, marketing and sales directors, executive directors and development directors of nonprofit organizations.
Session 2 (December 6, 8:30-10 AM): Beyond the Basics - Building your Brand
Once you have a basic understanding of what a brand is a take the time to assess whether your brand is "all it could be", you'll want to start taking steps toward building the brand and makeing a plan to communicate it to your internal team as well as to your customers or clients. The purpose of Session 2 is to give you the tools you need to work on your own brand-building plan.
Session 3: One-on-One Coaching Sessions with Betsy
Betsy will schedule a one-on-one meeting with individuals or organizations to answer questions and provide direction as you launch your own brand building process. All meetings must take place within two months after the session.