David Hancock and Rick Frishman will be interviewing Dr. Ken Atchity about his new brand-launch division of Atchity Entertainment International, FINISH LINE (www.aeionline.com--click on AEI's Brand Management).
Based on AEI's experience launching Ripley's Believe It Or Not! books and film, the Noire franchise, Meg, Demon Keeper, and 3 Men Seeking Monsters, Ken founded Finish Line a few months ago to partner with storytellers with franchise potential and aspirations. His ideal client is someone who intends to launch a life-long BUSINESS around her or his brand, and who knows that experience and contacts can focus and accelerate the launch. Currently Finish Line has partnered with Nik Halik, The Thrillionaire, to launch the Thrillionaires brand as well as working with Ian Holt & Dacre Stoker's Dracula: The Un-Dead to re-launch the Dracula brand worldwide.
As Ken says, "We're living in the most exciting era possible for writers and creators-a time in which intellectual property has become even more lucrative than real property. Who would you rather be, Bill Gates or Donald Trump?"
Join us to hear Ken's views on the importance of branding, and to ask him questions about what the process involves.
AEI's "FINISH LINE" BRAND & FRANCHISE MANAGEMENT
According to bestselling author Robert G. Allen, an info-preneur's goal is to create multiple merchandise licensing revenue streams that flow from your book (and book title). Your focus is not just creating a bestselling book, but bestselling book by-products.
If you envision your contribution to the world of entertainment or edutainment as a major franchise, FINISH LINE, the new Finish Line Division of AEI, can help you turn your vision into reality. Our years of experience with the franchises listed on the opening company page have provided the experience, expertise, and connections to provide you with:
* Brand focus & definition
* Brand evaluation
* Website design and launch
* Publishing & book line focusing and launch via major publishers or entrepreneurial publishing, both in the U.S. and foreign
* Documentary planning, sponsorship, design, and implementation
* Television program development and production
* Feature film development and production
* Speaking career
* Merchandising & licensing - video games, board games, apparel, calendars, toys, and other products suited to your brand
Essential to launching a brand is bringing it into focus. We will help you identify, develop, and financially evaluate that focus, use it as the foundation for building a memorable and lucrative brand identity, and create the elements that will introduce your original brand in all media to your target audience.
When & Where
Morgan James Publishing
Morgan James Publishing provides entrepreneurs with the vital information, inspiration and guidance they need to be successful. A division of Morgan James, LLC, Morgan James Publishing, The Entrepreneurial Publisher™, is recognized by NASDAQ as one of the world's most prestigious businesses and is reported as being the future of publishing.
Since its inception in 2003, Morgan James Publishing has grown from publishing six books per year to publish 200 front list titles each year in 2010. With a backlist of over 600 titles, Morgan James Publishing can support and advise entrepreneurs through any challenge their businesses face.
Morgan James Publishing was selected for Fast Company Magazine's, Readers Choice, Fast 50 for 2006 for their leading creative thinking, significant accomplishments and standing to have a significant impact on publishing industry over the next 10 years.
Morgan James Publishing has revolutionized book publishing - from the author's standpoint. Their Entrepreneurial Publishing™ model enriches authors as well as the company.
Actively working with their authors to help them not only maximize revenue from their book royalties, but also build new business and increase their revenue substantially through follow-on sales to their readers.
Morgan James Publishing offerings span every topic that affects entrepreneurs, from startup and business planning to advertising and marketing advice to expanding into a global marketplace. Owners of franchises, independent businesses, non-profits, home based businesses and other enterprises can find information and advice tailored just for them. Limited titles in the inspirational and health genres round out Morgan James Publishing’s line.
The home of highly acclaimed series and bestselling titles such as Guerrilla Marketing and Do Your Giving While You Are Living, Morgan James Publishing has become a major player in the general business publishing arena.