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Brand Activation through Storytelling

SCORE San Francisco

Tuesday, May 21, 2019 from 3:00 PM to 5:00 PM (PDT)

Brand Activation through Storytelling

Ticket Information

Ticket Type Sales End Price Fee Quantity
Attendee 3h 42m $25.00 $3.16

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Event Details

 Want to turn customers into evangelists?

Consumers are 92% more likely to trust their peers over ads when it comes to purchasing decisions. And sharing the WHY behind what you do through brand activation campaigns is the most effective way to connect with customers on an emotional level. You’ll gain an understanding of what brand storytelling is through a variety of real-world examples.

You’ll also learn the basics of story structure, and walk away with actionable ideas that will inspire customers, increase brand loyalty,

and energize your company.

Key Takeaways:

● Tools for activating your creativity to generate story content and get people talking

● A better grasp on the mechanics of story structure

● A clearer understanding of the WHY behind what you do


About the Instructor: 

Rebecca Williams helps clients align their messaging around a strategic story so they can connect with their customers and grow their business. She works with companies to help tell brand stories through a variety of brand activation campaigns.

Rebecca has been facilitating individual and group learning for over 20 years. She has a dynamic and interactive teaching style that keeps individuals engaged with experimental learning, peer coaching, and lots of humor.

Workshop Refund Policy: Refunds granted prior to workshop or if cancelled. No refunds or access to class material after workshop held. A credit can be given for a future workshop. Please call our office at 415-764-4964 for assistance or send us an email at
Have questions about Brand Activation through Storytelling? Contact SCORE San Francisco

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When & Where

SBA Entrepreneur Center
455 Market Street, Suite 600
San Francisco, California 94105

Tuesday, May 21, 2019 from 3:00 PM to 5:00 PM (PDT)

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SCORE San Francisco


SCORE is a resource partner with the Small Business Administration providing training  and free counseling for new and existing businesses

For classes given by SBA at the  San Francisco Entrepreneur Center, go to

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