Brainport Connects, a social inclusion project with Irina Bianca Serban

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Baltan Laboratories (NatLab)

Kastanjelaan

5651 GW Eindhoven

Netherlands

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Brainport Connects“ aims at creating playful opportunities for connection between multi-cultural event attendees in the Brainport region

About this Event

About the presentation

“Brainport Connects“ is a research through design experiment conducted within the Effenaar Social Cohesion Fieldlab. The experiment was granted a PPS toeslag (private-public partnership allowance) of 10 000 Euros for research from ClickNL. The scope of the Social Cohesion Fieldlab is to find solutions to societal problems regarding social cohesion through a technological prototype. The ultimate goal of the Fieldlab is to generate knowledge for creative industries.

“Brainport Connects“ aims at creating playful opportunities for connection between multi-cultural event attendees in the Brainport region. Sub-goals are the creation of sustainable ties and open relationships between strangers from different cultural backgrounds, especially between Dutch and expats.

The prototype consists of a mobile application containing three types of social games: treasure hunting for people, team games and puzzle games. The main concept revolves around self-disclosure: the games use information players reveal before the play to personalize the experience. The app was used in an experiment at “Let’s Spring Together“, an event organized by International Creative Women. The result is a research paper which contains design guidelines and opportunities for creatives who wish to implement similar concepts to connect multicultural event audiences.

About Irina Bianca Serban

My name is Bianca, I am a freshly graduated Digital Product Designer with a Masters in Industrial Design and a Bachelor in Computer Science, both from TU/e. Empathy is one of my biggest pluses (and minuses) and, therefore, my work is very user-centered. I like all my designs to be inspired by my own experiences or the experiences of the world around me that I can truly understand and empathize with. I believe that only then can I deliver a truly useful product. I am fond of topics such as the design of tangible or digital interfaces, rich design and interaction, aesthetical properties of materials and the use of new technologies to solve societal problems or create new, exciting and entertaining user experiences. My main mission is to have users learn/think/feel through my designs and offer them a memorable experience.

Interested in this insightful presentation, then book your place now.

Date and Time

Location

Baltan Laboratories (NatLab)

Kastanjelaan

5651 GW Eindhoven

Netherlands

View Map

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