Brain-Friendly Slides -- MCBW 2021
Event Information
About this event
Do you or your team use slides in presentations?
How important is it that the slides do not distract your audience from what you say?
Surely you would agree that it’s a must.
Because if your visuals distract from your verbal message and storytelling, you impair your own ability to sell your idea, product or service, to advance your career and to grow your business.
Yet, the vast majority of all slides does exactly that. Even the vast majority of professionally designed, high-end corporate slides. And neither the audience, nor the speaker are aware of the distraction.
So how do we know?
Because we measure it. Regularly.
And the results are the same irrespective of the industry, the audience’s background, age, gender and the continent.
70-90% of audiences do not register full sentences presenters says due to how slides are typically used in the corporate world nowadays.
Why? Because the slides most speakers use are not brain-friendly. They are not created by taking into account how our brains process visual and verbal information when they reach us at the same time, which is what happens in presentations. In other words, they neglect the neuroscience.
How do Brain-Friendly Slides help you overcome this issue?
By adding neuroscience to how you design and deliver presentations with slides. By helping you feel the science, rather than just explain it. And by keeping the workshop highly practical and applicable to your everyday presentations.
By the end of this engaging and transformational slide design journey, you will
- feel how much the prevalent use of slides distracts from the verbal message (this will set the ground for transforming how you approach slides, forever)
- understand Presentation Mathematics — the cornerstone of Brain-Friendly Slides
- learn how to use all the design elements (colours, font size, etc) that go into a slide in a brain-friendly way and why the way they are used in most slides is not brain friendly (the right way is counterintuitive)
- critique slides, including professionally designed, high-end corporate ones; see why they are not brain friendly and how to improve them
- design your own Brain-Friendly Slides
- learn what makes Brain-Friendly Delivery (Brain-Friendly Slides reach their full potential only when delivered the right way)
- learn how to deliver graphs, tables and charts, which are the most distracting from the verbal message, in a brain-friendly way
Irrespective whether you work in sales, IT, finance, engineering, marketing or any other field, Brain-Friendly Slides will equip you with the core neuroscience-based principles for creating slides that will help you sell your ideas, products and services better, grow your business and advance your career.
The Brain-Friendly Slides workshop
Length: 6 contact hours plus 1 hour for lunch; short breaks during the training are included.
Delivered: Online via Zoom.
Tailoring: To adjust the content to your needs as much as the time frame allows it, Ákos will have a 30-minute individual online call with you if you choose to. You can indicate your interest in the short chat during the registration process.
Certificate: You will receive an electronic certificate upon completion of the training.
Bonus: If you register for both this and the Brain-Friendly Storytelling workshop, you will receive a one-hour free consultancy session with Ákos Gerold (€195 in value) (scheduling is subject to availability).
Organizer Ákos Gerold -- Brain-Friendly Presentations
Organizer of Brain-Friendly Slides -- MCBW 2021
One of the key skills for every leader is to drive decisions. The way to do this is by speaking in public. You have suffered through enough presentations to know that most people do not communicate as well as they wish to or need to. You have surely done it yourself too. The result was missed leadership opportunities.
Brain-Friendly Presentations and Ákos Gerold help you speak based on how the brain makes instictive, emotional and logical decisions. Because every decision is made on all of these three levels. And there are specific, research-based and proven ways to talk to each of the corresponding parts of the brain.
Ákos trains teams to present in a brain-friendly way, mentors individual managers in public speaking skills to help them become leaders and develops high-stakes presentations from your content for you and then trains you how to deliver them like a true leader. His work covers all elements of a presentation, i.e. storytelling, slides and delivery, and he does it all based on how the brain works.
All the above services are offered in English, German, Portuguese, Hungarian and Serbian. Ákos has worked with individual and corporate clinets, SMEs and global corporations from Australia, Austria, Belgium, Brazil, Canada, Columbia, Croatia, Ecuador, France, Germany, Hungary, Italy, Poland, Russia, Serbia, Spain, the UK and the US.
