BPEP 2013 Workshop 5 - The Art of Selling
Thursday, February 21, 2013 from 5:30 PM to 8:30 PM (PST)
The Berkeley Postdoc Entrepreneur Program (BPEP) invites you to our fifth 2012 workshop on Thursday, February 21, 2013 from 5:45-7:30 in Stanley 105.
The Art of Selling
Have you tried to get a paper published? Applied for a job? Are you trying to get funding for your venture?
What you're doing is trying to sell something-yourself, your product, or your enterprise. Join us to learn more about the fine art and careful science of selling from Kristina Susac and Peter Fiske.
5:45 Food and beer served
6:15 Peter Fiske gives an overview of sales and strategy
6:30 Kristina Susac discusses the key aspects of selling
7:30 Beer Networking Hour
Kristina Susac is currently the Director of Marketing and Open Programs at the UC Berkeley Center for Executive Edication. She is the founder of Strategic Training International, which specializes in corporate training on sales and presentations, telephone and computer skills, and customer service. Her clients have included Coca-Cola, DHL, Motorola, Citibank, and numerous other companies across the United States, Europe and Russia. She is also the author of a popular book, "Master Selling Maxmize Success". Susac's distinctive holistic approach addresses the emotional factors that impact the bottom line, such as motivation, life-work balance, rejection, adversity, and radiating a positive attitude. Step-by-step training exercises and practical real-world advice guarantee that readers will come away with the skills to make selling both a profitable and fulfilling experience from beginning to end.
Peter S. Fiske is President and CEO of PAX Water Technologies, Inc., a new company that has developed high-efficiency water treatment technologies for the municipal water industry. Prior to joining PAX Water, Fiske was co-founder and VP for Business Development and Sales of RAPT Industries, in Fremont, CA. RAPT Industries developed a new process for rapidly shaping and polishing optical and semiconductor materials and is using this process to manufacture a new class of lightweight optical mirrors out of silicon carbide. Fiske identified the technology while at LLNL and, as a second-year evening M.B.A. student at Haas, developed the business plan for RAPT which won first place in the third annual U.C. Berkeley Business Plan Competition in 2001. Fiske received his Ph.D. from Stanford University and an M.B.A. from the Haas School of Business at U.C. Berkeley. His articles on career development and entrepreneurship have been featured on-line and in print including in Science, Nature and New Scientist.
When & Where
Berkeley Postdoc Entrepreneur Program (BPEP)
The Berkeley Postdoc Entrepreneur Program (BPEP) provides Berkeley and LBL scientists with the skills needed to turn their ideas into startups. Through informal, on-campus workshops, members are able to mingle with entrepreneurial experts, MBAs, and scientists.