Free

Bozeman - MTIP Fall Innovation Readiness Series: Market Research

Event Information

Share this event

Date and Time

Location

Location

MSU TechLink Center - MMEC Conference Room

2310 University Way Bldg 2-2

Bozeman, Montana 59715

View Map

Event description

Description

MTIP Innovation Readiness: Market Research in Bozeman!

MTIP's Innovation Readiness Market Research Workshop helps early-stage technology researchers prepare and validate a strong business case for their innovation in preparation to submit competitive proposals for federal funding like the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs.

This interactive workshop will include discussions and activities to help you answer the question: Is there a significant need for your technology and is your idea novel and innovative? We'll cover:

  • Why market research is critical for commercialization, how to identify the size of the market for your innovation, and how to identify where the value proposition is strongest
  • How to describe your technology in terms of the problem it solves
  • What is and how to conduct secondary research to identify possible disruptive technologies, techniques for competitive analysis, and internet resources available
  • What is and how to conduct primary research including qualitative and quantitative methods
  • SBIR/STTR Commercialization strategies

Light refreshments will be provided.

Contact Ann Peterson, MTIP Program Manager, for additional information at 406.994.7788 or ann.peterson@montana.edu.

This event is free thanks to a Cooperative Agreement with the U.S. Small Business Administration with additional funding from the Montana Department of Commerce and Montana State University.

Share with friends

Date and Time

Location

MSU TechLink Center - MMEC Conference Room

2310 University Way Bldg 2-2

Bozeman, Montana 59715

View Map

Save This Event

Event Saved