$1,195 – $1,995

Boston - Designing UX w/recent Apple UX Director, Willy Lai (2-Day Workshop...

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Sheraton Boston Hotel

39 Dalton Street

Boston, MA 02199

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Willy Lai lecturing during workshop

Workshop Summary

The need for user experience (UX) design continues to rapidly grow as organizations realize the importance of UX design for product success.

Learn how to design great UX from Willy Lai, recent Apple UX Director of Design and UC Berkeley Instructor & Advisor. At this in-person workshop, participants will form small teams and learn through lectures, hands-on exercises, and class discussions:

  • How to design great UX across devices through hands-on team exercises

  • UX design fundamentals and all phases of the UX design process

  • Strategically align user desirability, business viability, and technology feasibility

  • Industry-proven principles, concepts, and methodologies

  • The business value and ROI of UX design, including case studies and statistics

  • Methods for successfully collaborating cross-functionally, including leadership and influencing skills

  • UX career coaching, including finding a UX job, transitioning to a career in UX, and growing a career in UX

This fun, highly immersive 2-day workshop is intended for both designers and non-designers. It draws extensively upon Willy's two decades of leading user experience designs at top tech companies in Silicon Valley such as Apple, Samsung, PayPal, Intuit, and eBay. Drawing upon his UX design teaching and mentoring at universities such as UC Berkeley and Stanford, Willy breaks down industry-proven principles, concepts, and methodologies into easily digestible lessons in a classroom setting.

Seats are limited and tickets may only be purchased through Eventbrite. There are no prerequisites for this workshop. Participants do not need previous UX design or software experience to be successful in this workshop. All workshop participants will receive a certificate of completion upon completion of this course.

UX sweet spot venn diagram:  user desirability, business viability, technology feasibility

Topics Covered in this Workshop

This workshop covers essential principles, concepts, methodologies, and current trends in UX design, including: UX "sweet spot", user-centered design, product ideation, concept design, design thinking, UX layers, user interface (UI) design, interaction design, information architecture, sitemaps, card sorting, flow charts, task analysis, task flows, UI wireframes, navigation design, mobile design, responsive design, adaptive design, native design, visual design, flat design, material design, gestalt psychology, content, prototypes, strategy, business goals, ROI of UX, competitive analysis, usage metrics, scope, feature value analysis, minimum viable product (MVP), user needs, user research, ethnographic research, contextual inquiry, usability testing, personas, and heuristic evaluation.

This workshop also provides UX career development coaching and tips, including an overview of UX career paths, how to find a job in UX, how to transition into a career in UX, how to advance your career in UX, essential skills for becoming a successful UX practitioner, skills assessment, skills development, résumé writing, portfolio creation, and job interviewing tips.

Willy coaching participants during workshop

Who Should Attend this Workshop

In this workshop, you'll not only learn directly from Willy Lai, but you'll network and learn from other participants as well. Both designers and non-designers will learn valuable skills from this workshop. Previous workshops have have been 50/50 designers to non-designers.

1. Designers and UX Specialists (Design Executives, Design Leaders, UX Designers, Interaction Designers, Visual Designers, Graphic Designers, Print Designers, Information Architects, User Researchers, Content Writers, Prototypers, etc.):

  • Novice: Whether you're transitioning to UX design or are new to UX design, this workshop will provide you with a comprehensive overview of UX design, including UX essentials and current trends in UX. You'll gain essential hands-on UX skills that you can apply immediately after the workshop. You'll also learn about career paths, how to transition and grow into UX leveraging your design background, and how to become a successful UX practitioner.

  • Intermediate: Hone your UX skills while learning advanced UX concepts and current trends in UX. Develop strategic UX skills, including the business value of your work. You'll gain data and statistics that you can share with your organization to help justify the ROI of UX design projects. Develop your collaboration and communication skills with cross-functional colleagues. Learn how to advance your career into a senior contributor or lead/managerial role.

  • Advanced (Senior UX Designer to Lead/Manager/Head of UX Design): Hone your strategic UX skills, aligning your work or your team's work to the strategic interests of your organization. Learn how to leverage UX design as a strategic business tool. You'll gain data and statistics that you can share with your organization to help justify the ROI of UX design projects. Learn advanced UX processes and methodologies, project management skills, management of UX teams, leadership and influencing skills.

2. Non-Designers (Executives, Recruiters, Product Managers, Marketing Managers, Developers/Engineers, Business Development/Sales, QA, etc.):

  • Transitioning to UX: If you're looking to transition into a UX role, this workshop will provide you a comprehensive overview of UX design, including UX essentials and current trends in UX. You'll gain essential hands-on UX skills that you can apply immediately after the workshop. You'll also learn about career paths, how to find a job in UX, how to transition into a UX career leveraging your non-design background, and how to become a successful UX practitioner.

  • Enriching your knowledge of UX: If you're looking to enrich your knowledge of UX, this workshop will provide you a comprehensive overview of UX design, including UX essentials and current trends in UX. Learn how to leverage UX design as a strategic business tool, improve management of UX teams, provide UX leadership, or collaborate more effectively with your UX colleagues with the knowledge you'll gain from this workshop.

Workshop participants collaborating on class UX design projectp

Workshop Agenda (July 19th - 20th, 2017)

Day 1 (Wednesday, July 19th, 2017, 8:30am-5pm)

8:30am: Registration (continental breakfast included)

9am: Introduction to User Experience Design

  • Definitions of User Experience and Design
  • Good and Bad UX Examples
  • Business Value and ROI of UX
  • User-centered Design
  • User Research
  • Designing UX and Introduction of UX Layers
  • UX "Sweet Spot" (User Desirability, Business Viability, & Technology Feasibility)

10:30am: Break (snacks provided)

10:45am: UX Layer: Strategy (& group exercises)

  • Competitive Analysis
  • Usage Metrics
  • Business Goals
  • Ethnographic Research and Contextual Inquiry
  • User and Stakeholder Interviews
  • Personas
  • Heuristic Evaluation
  • Group Exercises: Business Stakeholder & User Interviews

12pm: Lunch (lunch provided)

1pm: UX Layer: Scope (& group exercise)

  • Product Ideation
  • Concept Design
  • Design Thinking
  • Ideation/Concept Design
  • Feature Value Analysis
  • Minimum Viable Product (MVP)
  • Design Rationale
  • Group Exercise: Ideation/Concept Design

2:15pm: UX Layer: Structure (& group exercise)

  • Interaction Design
  • Task Analysis
  • Task Flows
  • Information Architecture
  • Sitemaps
  • Card Sort
  • Group Exercise: Card Sort

3:30pm: Break (snacks provided)

3:45pm: UX Layers: Skeleton and Surface

  • UI Wireframes
  • Navigation Design
  • Mobile Design
  • Responsive Design
  • Adaptive Design
  • Native Design
  • Visual Design
  • Gestalt Psychology
  • Usability Testing

5pm: Day 1 Ends

Day 2 (Thursday, July 20th, 2017, 9am-5pm)

9am: Group Exercise: Wireframes (continental breakfast included)

10:30am: Break (snacks provided)

10:45am: Group Exercise: Usability Testing

11:30am: Wireframe revisions

12pm: Lunch (lunch provided)

1pm: Group Exercise: Presentation Preparation

1:30pm: Group Presentations & Business Stakeholder Feedback

3pm: UX Career Development

  • UX Career Paths
  • Transitioning into a Career in UX (including steps to finding a UX job)
  • UX Career Progression
  • Skills Assessment
  • Skills Development
  • Résumé Writing
  • Portfolio Creation
  • Job Interviewing Tips

3:30pm: Break (snacks provided)

3:45pm: Group Q&A

4:30pm: Individual Q&A

5pm: Workshop Ends

Sheraton Boston Hotel in Back Bay

Workshop Venue and Ticket Information

Sheraton Boston Hotel

39 Dalton Street, Boston, MA, 02199, United States

Conference Room: The Fens


Located just four miles from Boston Logan International Airport, Sheraton Boston Hotel puts you in the heart of the city. Enjoy indoor access to shopping and restaurants at the Prudential Center and Copley Place or one of our Boston Back Bay restaurants. Stroll just a few blocks to Copley Square, the Charles River, the Museum of Fine Arts or Fenway Park.

Workshop Ticket Information

Early Bird Tickets (sales end June 19th, 2017, limited availability):

  • Early Bird - 1 Individual: $1595 per person
  • Early Bird - 2 Inviduals (Group Rate): $1395 per person
  • Early Bird - 3 or More Individuals (Group Rate): $1195 per person

General Admission Tickets (sales start June 20th, 2017):

  • 1 Individual: $1995 per person
  • 2 Individuals (Group Rate): $1795 per person
  • 3 or More Individuals (Group Rate): $1595 per person

Student/Educational Tickets

  • A limited number of discounted tickets are available for existing full-time students, educational faculty and administrators. Email willylai@willylai.com for details.

Seats for all ticket types are limited and subject to change based upon availability. Ticket prices for all ticket types do not include overnight stay at hotel. For best overnight hotel rates, please contact the hotel directly. All tickets are refundable 30 days prior to the workshop. All tickets are not refundable within 30 days of the workshop, but you may designate a delegate to attend. For refunds or designating delegates, email willylai@willylai.com.

Workshop participants collaborating on UX design class project


"I'm very pleased to have had the opportunity to participate in Willy's UX training workshop. I had a great time and I learned so much about the importance of UX, not just in the work I do but in everything around us. I have to say I look at the world through a different lens now. It was a very informative, hands-on workshop that takes you through all the key concepts of User Experience. I was able to work with some of our team members in putting into practice everything we were being taught. Willy is an excellent and extremely knowledgeable instructor who clearly has a passion for User Experience and teaching and it truly shows in how he presents. He makes learning fun and easy. He not only defines and explains the concepts but he puts them into the context of real world scenarios. I highly recommend his workshops to any team or company looking into learning and applying User Experience. It's such an invaluable field of study for all people and Willy is the perfect person to teach it." - Angelo Vergara at Citrix

"Many people say they can do UX and IA -- Willy sets the bar at a whole new level. The guy sees the world in a unique way, and his deliverables and work processes reflect that." - Damon Williams at Electronic Arts

"I was fortunate to attend the UX Design workshop in Google Campus Warsaw. Willy knows his job better than most I ever seen. He is a great instructor who shows the real side of skills needed in daily basis work. The main asset of workshop was work on real cases. As UX designer I gained extraordinary benefit from this event and I can recommend for sure." - Patrycja Walencik at Polska Press Grupa

"I participated as a user research subject in Willy's workshop held at Campus Warsaw and was impressed by how much progress the enrollees accomplished... Willy is clearly a motivated and motivating workshop leader." - Amrit Dhir at Google

"I highly recommend Willy Lai's UX Design Workshop...his training highlighted many essential UX principles, examples and engagement to reinforce and apply them. He was very open to taking questions and discussion. I really enjoyed the guidance with the hands-on project, which really drove the concepts home - it was very fulfilling to apply the principles and see how the UX and design process can be so beneficial to building for websites and devices. Willy's critiques were very useful as well. The UX Design workshop was an essential addition to my professional career. Highly recommended for you or your team!" - Alexis Morgenstern at Hewlett Packard

"I found Willy to be a thoughtful UX practitioner with deep domain expertise. I was highly impressed with Willy's ability to cover a wide breadth of applied design principles in such a short period of time...I'd recommend his courses if you are both a design leader looking to bring back fresh new perspectives to your team and/or if you are a non-designer simply looking to broaden your understanding of experience design to better communicate with your counterparts." - Ruben Santa at Google

"Willy engaged the class with a “learn-by-doing” approach, allowing students to collaborate in solving a UX problem and then present our work. I left with new skills that I will use throughout my career as a designer. Whether you’re thinking of getting into the UX field or already consider yourself an experienced designer, there is valuable insight to gain..." - Lauren Colson at RealityShares

"Willy is an exceptional UX instructor... Concise, thoughtful, well-spoken, and even a little humorous...his presentation was silky and easily digested. I look forward to enrolling in other future courses led by Willy." - Travis Lum at Razorfish

"'We are testing the design, not the user...' I highly recommend Willy's UX Workshop... Willy presents a vast amount of relevant and useful information clearly and succinctly... During the workshop, he suggests tools which help me to improve my critical thinking for the user experience. It is a very inspiring workshop you shouldn’t miss it!" - Kevin Tam at Palo Alto Networks

"Willy is a thoughtful and articulate instructor... His industry experience shines through and it makes for an engaging session. Not only was I able to walk away with a solid foundation for the User Experience and the User-Centered Design process, but I was also able to successfully apply the new found knowledge and walk away with a real-world project that I hope to explore with my company." - Stephen Heraldo at Citrix

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Sheraton Boston Hotel

39 Dalton Street

Boston, MA 02199

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