New York City is burgeoning with digital enterprise. Who wins depends on many factors beyond great product…...from funding and talent to sales and marketing. Getting it all right requires a tremendous balancing act.
Boot Camp for Digital Start-Ups is an afternoon intensive with some of
the best minds in the business. Produced by GrownUpMarketing and sponsored by Y&R Spark Plug (the agency's innovation incubator), this program will provide ammunition for succeeding with funders, recruiters, the press, and advertisers (brands and agencies).
You’ll come away better armed with valuable connections and everything you need to increase your odds of winning on the battlefield.
Five Extraordinary Sessions
Master of Ceremonies: Jerry Shereshewsky, Partner, GrownUpMarketing
Session 1 (1:10 - 2:00pm): Getting Funded Beyond Friends And Family
Draw insights from the funders and the funded on the do's and don'ts to raising money.
Session 2 (2:10 - 3:00pm): Hiring Top Guns
Learn when to pull the trigger on hiring, how to work with recruiters and what it takes to attract the best talent.
3:00 - 3:20pm
Session 3 (3:20 - 4:10pm): Working With Agencies And Their Clients
Understand why revenue generation and building long-term relationships requires a well orchestrated attack from both sides.
Session 4 (4:20 - 5:10pm): Getting Noticed Without Going Broke
Learn the art & science of speaking engagements, sponsorships and marketing yourselves.
Session 5 (5:20 - 6:10pm): Crossing The Chasm: From Start-up To Becoming 'Real'
Get insights from companies that made it across. Learn what to abandon and what to keep from your start-up days.
6:10 - 6:30pm: Closing Remarks: David Sable, Global CEO, Y&R
6:30 - 8:00pm: Networking Reception
Enjoy some social lubricants along with lots of card munching.
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