Boot Camp: Design Your Digital Marketing Strategy
Saturday, April 30, 2011 from 8:30 AM to 3:30 PM (CDT)
In just one day, learn how to design a digital marketing strategy for your business. We will focus on the three key areas of digital marketing: website design, search engine optimization (SEO) and social media.
This boot camp is designed for both business owners and communication professionals who need to brush up on their digital marketing skills.
This seminar is capped at 40 people and will be held at Tribune Tower in downtown Chicago.
While laptops are not required for the boot camp, we recommend that you bring a laptop so that you can follow along with our presentations. Free wi-fi access will be provided, as will handouts and links to our online tutorials.
Schedule for Saturday, April 30
8:30 a.m. | Registration & Coffee
9:00 a.m. | The Basics of Digital Marketing
9:30 a.m. | Designing and Buidling Your Website
11:00 a.m. | Understanding SEO for Business
12:30 p.m. | Catered Lunch
1:00 p.m. | Creating Your Social Media Strategy
2:30 p.m. | Optional Website Critiques
3:15 p.m. | Wrap Up Discussion
About Our Instructors
Tracy Samantha Schmidt developed and leads 435 Digital's training program. Previously she was the editorial director of ChicagoNow and reported for Time Magazine. She has also taught several graduate-level classes on social media at DePaul University's College of Communications.
Brent Payne is the director of SEO and Social Media for 435 Digital. He is an international expert on SEO, presenting regularly at Search Engine Strategies, Search Marketing Expo and PubCon. Before joining 435 Digital, Brent oversaw all SEO strategy for Tribune Company.
Eric Marden is the Chief Technology Officer of Blue Print Design Studios, which is a partner of 435 Digital. BluePrint has designed and built more than 1,000 websites for businesses since 2006. Eric speaks at conferences nationwide about the principles of web design and development
Registrations will be refunded in full before April 22. After April 22, cancellations will result in a credit for future 435 Digital seminars and bootcamps.
For more information, please email Tracy Schmidt at firstname.lastname@example.org or call her directly at 312-222-3099.
When & Where
435 Digital is a consulting group that specializes in social media strategy, SEO, web design and customized training sessions.
Our group is comprised of experts from across Tribune Company. For more information, please go to 435Digital.com.