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Book Signing with Anne Ward - The SEO Battlefield

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Upload LA

4505 Glencoe Avenue

Marina del Rey, CA 90292

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Join us for a book signing with the author of The SEO Battlefield: Winning Strategies for Search Marketing Programs, the new COO of Upload, Anne Ward!

Anne Ahola Ward is a Growth Scientist, O'Reilly Author and the CEO of CircleClick Media, a leading digital agency and marketing lab in the Bay Area founded in 2009. Ward has written the next SEO book for O’Reilly, entitled "The SEO Battlefield: Winning Strategies for Search Marketing Programs (published March 2017).

Before becoming a Growth Scientist, she was a web developer for over 10 years, and through her love of analytics, Anne transitioned into the field of SEO as the field was forming. She was named as one of Entrepreneur's "27 Top Masters of Marketing and PR that everyone can learn from) in 2014. In 2015 Anne was invited to become an Influencer for the elite IBM Futurist program. Anne was named one of the "Top 50 Inspirational Entrepreneurs to Watch in 2017" by Entrepreneur magazine.

The SEO Battlefield: Winning Strategies for Search Marketing Programs

Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish. With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.

Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization.

  • Perform keyword goals and research, and spot search trends

  • Understand the motivation and creativity of the SEO mindset

  • Run a campaign to generate traffic and measure the results

  • Use mobile and platform-agnostic strategies for search growth

  • Demonstrate the value of your search marketing efforts

  • Include web development in your SEO program—everything from quick updates to UX/UI strategy

  • Learn the sweetest way to run and report on an search program


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4505 Glencoe Avenue

Marina del Rey, CA 90292

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