Book Review & Discussion :The Everything Store

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Jeff Bezos and the Age of Amazon

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In this event, you’ll learn

What happens when Jeff Bezos forwards an email with just a “?” as a comment

Amazon’s fiercely competitive working motto

How silenced meetings, the two pizza rule and the truth of numbers help Amazon act fast

Which personal projects Bezos has his hands in outside of Amazon

How Amazon’s experimental mindset lead them to now have the NASA and CIA as customers

What grand ideas Bezos has for Amazon’s future

About the Author

Brad Stone is senior executive editor of global technology at Bloomberg News and the author of the New York Times bestseller The Everything Store: Jeff Bezos and the Age of Amazon. He has covered Silicon Valley for more than 15 years and lives in San Francisco.


The book starts with an introduction to Jeff Bezos’s life, how his parents immigrated to the United States, his childhood, the early display of his talent and idiosyncrasies and so on. It goes on to describe his early career and how he thrives at D.E. Shaw, and then learns about the Internet phenomenon, quits his lucrative job to start an online bookstore.

The author interweaves Jeff Bezos’s life with that of Amazon and describes how Bezos’s family believes in his idea, invests a significant amount of money in the start up. The author goes on to describe how Bezos wins the investments of other VCs, overcomes a lot of hurdles, stays lean, keeps the company expenses very low by staying frugal, builds the company around the customer by focusing on customer happiness and to finally sees Amazon through an IPO. The author also talks about Amazon’s survival through the dot com boom and subsequent collapse, how it thrived against all odds, by constantly innovating and pivoting where needed.

The book also describes in detail, Amazon’s spectactular foray into selling other products and services, including the Amazon web services cloud platform, a game changer, that propelled Amazon into the ‘Big 4’ of Apple, Microsoft, Amazon and Facebook.

the 12 best lessons

Get motivated by a big personal vision

Keep your eyes open for fast-growing technology trends

Take bold risks by considering what you’ll regret most

Target one market category to help a new business gain traction

Launch a very basic product fast, then improve it

Obsess about your customers to beat the competition

Promote a company culture of dedication

Borrow the best ideas from other businesses

Amazon really took off becoming a platform for third-party sellers

Promote long-term customer loyalty with clubs

Use metrics to supercharge your business systems

Try putting yourself out of business

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