Book Release: THE BRUCE LEE CODE with author Thomas Lee

Bruce Lee was a brand well before that became commonplace. Step into the Dragon's mind and explore how he thought about business, life, and goals.

The Bruce Lee Code focuses on the business strategies prevalent in Lee’s life and teachings that helped unlock his full potential. Bruce Lee’s attention to brand is a major reason why he continues to influence pop culture today, and he was a pioneer, being one of the first Hollywood stars to start his own production company.

To recharge America’s creative and entrepreneurial swagger, we need to reexamine Lee’s life and teachings. Although he died in 1973 at age 32, Lee remains a global icon who continues to influence the contemporary world in ways both obvious and subtle.

Lee was primarily known for his otherworldly martial arts skills and blockbuster movies such as Enter the Dragon and Fist of Fury. But he was also a man of incredible vision, willpower, and intellectual curiosity whose brief career inspired highly successful projects in Hollywood, sports, comic books, video games, and fashion.

Lee also did not hesitate to liberally borrow and emulate. He fused Eastern and Western ideas and techniques to make unique films that would appeal to worldwide audiences. He created his own unique style of martial arts and philosophies that drew upon a deep reservoir of historical and contemporary influences.

This book will draw upon interviews with Lee’s family and friends and Lee’s extensive writings, including letters, journals, and business documents. In addition, several top business leaders explain how Bruce Lee influenced their careers and why he continues to inspire them.

ABOUT THE AUTHOR

Thomas Lee is a long-time business journalist who has written extensively about innovation and entrepreneurship for major daily newspapers like the San Francisco Chronicle, Star Tribune in Minneapolis, and the St. Louis Post-Dispatch. In 2013, he won the Gerald M. Loeb Award for Distinguished Business and Financial Journalism, the top honor for business journalists. In 2014, Palgrave MacMillan published Rebuilding Empires: How Best Buy and Other Retailers are Transforming and Competing in the Digital Age of Retailing. He collaborated with Shannon Lee, Bruce Lee's daughter, to create the We Are Bruce Lee exhibit at the Chinese Historical Society of America museum in San Francisco's Chinatown. The exhibit offers a new perspective on Bruce Lee's life and his impact on the current world.