Join Parsons School of Design, IDSA and SD-NYC for a book launch– 'An Introduction to Service Design: Designing the Invisible' by Lara Penin.

Program:

• 5:30PM: Introduction of the book by Lara Penin
• 5:50PM: Panel discussion with some of the book's collaborators:
• Panthea Lee, Principal, The Reboot
• Marshall Sitten, Vice President of Communications & Service Design, Citi Community Development
• Rachel Lehrer, Design Innovation Lead, International Rescue Committee (formerly of Continuum)
• Ariel Kennan, Director of Civic Innovation, Sidewalk Labs
  
• 6:45PM: Audience Q+A
• 7:00PM: Book signing / Meet & greet

Books are available for a special price when pre-ordered with event RSVP.

About the book:

A comprehensive introduction to designing services according to the needs of the customer or participants, this book addresses a new and emerging field of design and the disciplines that feed and result from it.

Divided into two parts to allow for specific reader requirements, Service Design starts by focusing on main service design concepts and critical aspects. Part II offers a methodological overview and practical tools for the service design learner, and highlights fundamental capacities the service design student must master. Combined with a number of interviews and case studies from leading service designers, this is a comprehensive, informative exploration of this exciting new area of design.

About the author:

Lara Penin is an Associate Professor and Director of the Transdisciplinary Design Graduate Program at Parsons School of Design, where students use systems based collaborative and experimental methods to explore how design can help reshape our social infrastructure, ecosystems, and communities. Lara is a co-founder of Parsons DESIS Lab, a multidisciplinary research lab at the intersection of service design and social innovation and sustainable practices.