Book Discussion: The Unexpected: Breakthrough Strategies to Supercharge Your Business and Earn Loyal Customers for Life

Join us for July’s book club discussion on The Unexpected: Breakthrough Strategies to Supercharge Your Business and Earn Loyal Customers for Life. One of the authors of the book, Dustin Klein, will be joining us.

The Unexpected posits a new theory about the relationship between service and customer loyalty, as well as how to execute it. Four elements comprise The Unexpected: It is memorable, distinguishable, viral, and profitable. Delivering The Unexpected starts at the top of an organization and requires senior executive buy-in. It is executed at ground level and requires empowerment of employees at all levels of an organization. The Unexpected does not have to be costly, and relies more upon creativity, innovation and training team members to see – and act upon – opportunities when they present themselves. Finally, it can be delivered by any organization in any industry and of any size.

The meeting will be July 29th at 6:00 pm at the Radcom office, 591 Boston Mills Rd., Suite 700, Hudson, OH.