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Blurred Lines: ID and UX/UI

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How do you blend ID with UX/UI? What happens in the middle where they meet? Come explore with us.

About this Event

Come join us (virtually) for an exploration of the intersection between physical and virtual spaces: where industrial design meets experience design and interface design. How do designers balance the need for elegant physical forms and digital interactions? Where do we blur the lines between ID, UX, and UI?

We have three great speakers who will be giving their perspective on these questions from both sides and somewhere in between. They will also share a bit about how they got where they are, tips on how to blend these two spaces, and how they're managing all this during a pandemic. We will follow this with breakout sessions where you'll have a chance to discuss these topics and more with others in these fields. Join us and get fuzzy.

SPEAKERS

Gen Goodwin is an Associate Director of UX Strategy at IBM iX in Columbus, OH. She is a graduate of OSU with a degree in Visual Communication Design and has ten years of experience in UX consulting across a broad range of both digital and physical products. With a passion for qualitative research, she advocates for the needs of the end-users on cross-functional teams designing everything from medical devices to stadium fan experiences.

She will be discussing:

  • An overview of her career path
  • Team Dynamics (ux/engineering/people)
  • Software vs Hardware
  • Titles aren't what they used to be
  • Collaboration
  • Covid specific impacts

Nick is the Creative Director for Industrial Design at Teague, and is a proven product designer with a globally-cultivated perspective that allows him to create design solutions that are equally inspired and informed. His expertise spans the creative process from concept development to balancing the details of aesthetic appeal with functionality, usability, and complex engineering. Nick has led design programs and project teams for clients such as Samsung, LG Electronics, Intel and Honeywell. As a Creative Director at Teague, he integrates user-centric design with strategic storytelling and fosters a collaborative, innovation-driven environment. Nick holds a Master of Fine Arts degree from the Umea Institute of Design in Sweden, and a Bachelor of Arts with Honors from Massey.

He will be discussing:

  • The myth of the genius designer
  • An interdisciplinary approach to product definition and problem solving
  • Pioneering the design process

Nichole is co-founder at level design sf, an industrial design shop based in San Francisco. She has deep experience taking complex new technologies and shaping them into forms that foster emotional connections between consumers and brands. Her work has helped to create new industry categories and propelled products into the spotlight--garnering industry awards and recognition. Before founding level, she was associate creative director at HTC and One &Co. Nichole is the Chair of IDSA Women In Design and has a mission to bring balance to the industrial design field at large.

She will be discussing:

  • Overview of LEVEL and areas of expertise
  • Development of Tempo - Bringing the workouts to your home
  • Collaboration
  • Covid specific impacts
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