This event has ended

Blogging for ROI: Cultivate Your Brand, Grow Your Reach

General Assembly LA

Tuesday, July 9, 2013 from 7:00 PM to 8:30 PM (PDT)

Santa Monica, CA

Ticket Information

Ticket Type Sales End Price Fee Quantity
Single Ticket Ended $10.00 $1.54

Who's Going

Loading your connections...

Share Blogging for ROI: Cultivate Your Brand, Grow Your Reach

Event Details

Blogging for ROI: Cultivate Your Brand, Grow Your Reach

Tuesday, July 9th from 7 pm - 8:30 pm
Ritika Puri, UserGrasp & Suzanne Baran, Saatchi & Saatchi


Blogging needs more than great writing to yield results. This class will help you position your blog as a strategic tool for marketing, customer acquisition, relationship building, and new business development.

Student Takeaways:

  • Blogging for Business Development
    • Align your blog with your business goals
    • Forge connections with prospective customers
    • Leverage conversion opportunities to drive leads & sales
    • Position your blog as a networking tool
  • Audience Development
    • Grow your audience through established distributed channels
    • Develop your off-site presence
    • Become a hub for your customers
    • Understand the role of social media & newsletter marketing
  • Content Strategy Basics
    • Develop your voice & editorial goals
    • Write highly compelling content in minimal time
    • Determine whether to source freelancers


Prerequisites:
This class is ideal for beginning to intermediate-level bloggers and marketing strategists.

About the Instructors:

Ritika Puri enjoys leveraging content to grow businesses and specializes where business development, quantitative strategy, and publishing intersect. By day, she leads audience development initiatives for a major publishing company, and by night, she consults for big brands, small businesses, startups, and agencies as a blogger and content marketing strategist. She regularly writes for CrazyEgg, Contently, Unbounce, Forbes, and American Express OPEN Forum.

Suzanne Baran is a content strategist and content marketing consultant who has spendtthe last 14 years working with brands such as Yahoo!, AT&T, Cisco, Scottrade, POM Wonderful, DirecTV, Teleflora, FIJI Water, California Psychics, AVG, The Hollywood Reporter, and Buzzmedia. She is passionate about the intersection between content, brand-building, data, and revenue.
___

Can't make it? Sign up at http://generalassemb.ly/la to stay in the loop on future events and classes.

Our Refund Policy: Plans change? We get it. But if you can't make it to a class/workshop, please email us at classes@generalassemb.ly at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

Have questions about Blogging for ROI: Cultivate Your Brand, Grow Your Reach? Contact General Assembly LA

When & Where



ROC
604 Arizona Ave
Santa Monica, CA 90401

Tuesday, July 9, 2013 from 7:00 PM to 8:30 PM (PDT)


  Add to my calendar

Organizer

General Assembly LA

General Assembly @GA_LA is a New York born global community transforming thinkers into creators through skills based education in technology, business and design with campuses located in New York City, London, Berlin, San Francisco, Sydney, Boston and now...Los Angeles! 

  Contact the Organizer

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.