How is Blockchain disrupting the advertising world?

That is a question many in the industry are asking, as advertising can employ blockchain in a number of innovative ways. The applications of this technology in advertising will help ad creatives target audiences better, share data, combat ad fraud, make users safer and more private, and democratize who controls the data that the industry relies on.

Join us as we bring together thought leaders from innovators, founders, industry executives together to delve into this and much more.

Here are some of the benefits (from IAB) of blockchain in the media and advertising space?

• Offer greater efficiency, reliable and high-quality data.

• Create a more efficient medium by which two or more completely anonymous or semi-anonymous parties can complete various types of transactions potentially at a low cost.

• Decentralized peer-to-peer networks, there is no single point of failure and no single access point for malicious hackers. Thus, it enhances safety and security for data.

• Transparency- ability to keep a fully verifiable and immutable ledger or database that is available to all members of the blockchain provides a layer of trust that isn’t always available within media and advertising processes.

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