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Blizzard University - Denver, CO

Blizzard Internet Marketing, Inc.

Tuesday, February 18, 2014 at 8:00 AM - Wednesday, February 19, 2014 at 5:00 PM (MST)

Denver, CO

Blizzard University - Denver, CO

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Current Blizzard Internet Client (Beginner) 22 Tickets Ended $0.00 $0.00
Additional Current Blizzard Internet Client (Beginner) 22 Tickets Ended $149.00 $9.19
Current Blizzard Internet Client (Advanced) 22 Tickets Ended $0.00 $0.00
Additional Current Blizzard Internet Client (Advanced) 22 Tickets Ended $149.00 $9.19
Standard Attendee (Beginner) 22 Tickets Ended $499.00 $24.92
Additional Standard Attendee (Beginner) 22 Tickets Ended $299.00 $17.44
Standard Attendee (Advanced) 22 Tickets Ended $499.00 $24.92
Additional Standard Attendee (Advanced) 22 Tickets Ended $299.00 $17.44

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Event Details

DENVER 2014



Tuesday & Wednesday February 18-19 from 8:00 AM to 5:00 PM (MDT)

To book your room at the Hotel Teatro please call 303-228-1100. 

Agenda:
Introducing a new format! Our popular two-day intensive internet marketing bootcamp will provide insights, tools, and an interactive opportunity to learn tactical ways to improve your online marketing efforts. To enhance the experience, we will be offering a Dual Track certification program. Based on feedback from our past attendees, we are trying a new format that allows for individuals to take a deep dive into specific areas of interest, learn the basics, or stay focused on the newest tactics and trends in our advanced track. Our expert marketers address new trends with Google, Social Media Channels, and factors on your own website that enhance your company’s performance online. Sessions will include:

Day 1: Split Sessions – Beginner & Advanced

7:30 - 8 Registration

TIME

Day 1 Basics Track

Day 1 Advanced Track

8-10 AM

SEO – Back to Basics

Design Usability for Conversion Optimization

10-12PM

PPC – Campaign set-up and Testing

Semantic  SEO/Content Marketing - Advanced

12-1PM

Lunch

Lunch

1-3PM

Social Media – Setting up, Managing and Integrating the Most Effective Social Media Channels

PPC – Advanced Strategies to Further Enhance your Campaigns and Target the Right Customer

3-5 PM

Expert Round Tables

Expert Round Tables

 
SEO: Back to Basics – SEO is NOT dead! This session will outline the key factors for ranking with Search Engine Optimization. We will cover the basics of on-page and off-page optimization including content, meta-tags, links, social media integration and the importance of relevance for your pages and posts. A hands-on learning or review for those just getting into SEO and new trends. Also, we will cover basics in Google Analytics to show you what key metrics you need to look at for understanding your success.

Pay-Per-Click: Campaign Set-up and Testing – Are you getting the most out of your current Adwords campaigns?  Do you know how to configure the basic settings in Google Adwords to ensure the best return on ad spend? In this course, we will help you set-up a new campaign, configure some tests and get an understanding of how using Google Analytics, Adwords, and Webmaster Tools can help you find the best potential keywords for beating your competition while avoiding common pitfalls that lead to overspending and not performing.

Social Media: Setting up, Managing and Integrating the Most Effective Social Media Channels – Does Google+, Google Local, Facebook, Pinterest, Twitter and others have you in a tizzy? We will demystify how easy it is to set-up, clean-up, and properly manage these channels with ease and ensure you are engaging with the right audiences. We will explore tools that can be used for integrated campaign management, review what channels should be used for what purposes, and help you find ways to use Social Media to make money on your website.

Design Usability for Conversion Optimization: Advanced  This advanced session is geared towards those that want to get valuable insights on how to identify problems with the usability of your website, set-up free A/B tests using Google Analytics, test design assumptions, and look at best practices for landing page optimization to convert more leads into sales. As well, we will cover some of the nuances associated with responsive design and look at best practices for display of your web assets on mobile devices. Participants should have at least an intermediate level understanding of Google Analytics, Design Best Practices, and experience with Content Management Systems/eCommerce.

Semantic SEO/Content Marketing: Advanced – In this advanced session, participants will learn about some of the newest trends in search engine marketing and semantic optimization. We will explore some of the impacts of recent algorithm updates that Google has implemented and get hands-on with some new strategies to ensure best practice implementations create “future-proof” web pages and get you the best potential rankings in Google and other search engines. There will be some discussion of strategies for long tail marketing, getting more real estate on the search engine results, and taking a fully integrated content marketing approach. Participants should have an intermediate level understanding of SEO and its factors. 

Pay-Per-Click: Advanced Strategies to Further Enhance Your Campaigns and Target the Right Customer – Now that you have a campaign set-up take a deep dive into the advanced features of Google Adwords and look at opportunities to apply some of the learning to other PPC channels. We will look at retargeting campaigns, negative keywords, time of day, Geo-targeting, and discuss pros and cons of automated tools available for managing larger campaigns. We will also discuss the importance of conversion tracking and how to apply what is learned to further refine and improve your return on ad spend.

DAY 2:  Main Room & Breakout Sessions

TIME

Day 2: Main room

8-10 AM

Keynote: The Importance of Integrating Online with Offline Marketing – 5 Key Strategies

10-12PM

Expert Panel – Cases Studies

12-1PM

Lunch

1-3PM

Multimedia on the Web

3-5 PM

Round Tables/Cert Exam


Keynote: The Importance of Integrating Online with Offline Marketing – 5 Key Strategies – After a short review of the previous day’s discussions, we will explore the importance of integrating your web marketing with your offline print marketing tactics. This session will touch on the importance of: Press Releases, strategies for getting more reviews from your customers, the power of the hand written note, creating brand synergy with all your marketing and sales assets, and more.

Expert Panel: Cases Studies – Bring your burning questions, request a website review, or show us what you are experimenting with and our experts will help you take it even further. A great learning experience for all – interactive audience participation.

Multimedia on the Web:  The often overlooked asset for your website how to best leverage and optimize Youtube, Flickr, and Pinterest’s new mapping features – just to name a few. Optimization only begins with our websites…when we distribute to and optimize external channels, we win! Also, we will discuss how to better leverage user generated content with contests and creative (and free!) campaigns.

Have questions about Blizzard University - Denver, CO? Contact Blizzard Internet Marketing, Inc.

When & Where



Hotel Teatro
1100 14th Street
Denver, CO 80202

Tuesday, February 18, 2014 at 8:00 AM - Wednesday, February 19, 2014 at 5:00 PM (MST)


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Organizer

Blizzard Internet Marketing, Inc.

As the industry leader providing comprehensive web, booking engine, and online marketing solutions for the lodging and hospitality industry, Blizzard Internet Marketing, Inc. delivers measurable ROI solutions and results to our loyal partners.

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