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Blackbaud Supporter Journey Tour - Boston

Tuesday, June 7, 2011 from 9:30 AM to 5:30 PM (EDT)

Blackbaud Supporter Journey Tour - Boston

Ticket Information

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Special Invitation Ended Free  

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Event Details

DREAM BIG. The Supporter Journey Tour is your answer. It’s a free, all-day event created to help you drive your organization towards mission success.

Join industry leaders and nonprofit experts for tracks encompassing analytics, the Internet, social media and eMarketing, fundraising and supporter management, and finance and reporting.

Plus, participate in certification and innovation workshops to keep your skills sharp and knowledge at its best – allowing you to better target, communicate, and cultivate your supporters while driving your organization to new heights.

Finally, cap off your day by networking one-on-one with industry colleagues, Blackbaud partners, experts, and customers, and tell us your dreams for taking your supporters on the journey of a lifetime!

Breakout Sessions with Special Guests to include:

David J. Neff, Author
Heller Consulting
Zuri Group

Agenda At-a-Glance

For a list of session descriptions, please click HERE 

9:30 - 10:00

Registration & Coffee

10:00 - 10:20

Introduction to the Journey

10:30– 12:30

Breakout Sessions



Track 1

Track 2

Track 3

Track 4




Prospect Research & Analytics


Internet & Social Media

Fundraising & Supporter Management

Finance & Reporting

10:30– 11:25

Breakout Session 1

The Art of Listening: Are You Really Leveraging What  Your Donors Are Telling You?

Chuck Longfield

A New Frontier: Why the Social Web is the Future


David J. Neff, Author

Top Five Trends in Online Fundraising


Steve MacLaughlin

Fundraising vs. Accounting – Quelling the Family Feud


Smita Vadakekalam, Heller Consulting

11:35– 12:30

Breakout Session 2

Your Data Goldmine: It’s Closer Than You Think


Page Bullington

Creating an Interactive and Engaging Website


Raheel Gauba

Why Email is Still King


Howard Horowitz, Zuri Group


Identifying and Measuring KPIs


Liz Marenakos

12:30 – 1:20

Lunch & Networking

1:30 – 2:25

Skill Lab Breakouts



How to Identify and Ask for That Next Major Gift


Kristin Ludwig

Page Bullington

Making Your Web Presence Social: Top 10 Tips You Can Do Now!


Chad Norman

Frank Barry


Essential Steps to an Effective eMarketing Campaign


Howard Horowitz, Zuri Group


Dashboards for Comptrollers, CFOs, and Reporting to your Board

David Kilmer


Innovation Breakouts

2:30 – 3:30

Customer Innovation and Expert Spotlight: Using the Internet to Drive Fundraising and Communication Excellence

Don’t miss this engaging and inspiring panel combing customer success stories with industry expertise. Facilitated by industry specialists in internet and fundraising strategy, this panel will discuss best practice and real life examples that may kick-start programs and solutions of your very own.

3:40 – 4:40

Blackbaud-Led: Come hear about our newest Blackbaud innovations to hit the streets, including: 



The Raiser’s Edge Night Vision: The Giving Score


Kristin Ludwig


Up Close and Personal: Social Media Innovation in Friends Asking Friends


Amy Braiterman 


NetCommunity Grow. Integrated Technology + Strategy = Impact

Jenny Matheney

Howard Horowitz, Zuri Group


Make the Most of your Journey: Fundraising on the Go with eTapestry


Courtney Kramer 

4:45 – 5:30

Networking Event

Connect with peers, mingle with innovative customers, talk to industry experts and partners, and check out cool solutions from Blackbaud that will help drive your success into the future!
Want to tell us what type of journey you want to take your supporters on? Write down your thoughts or shoot a video! No matter your creative medium, we want to hear from you!
All Journey submissions will be entered in our drawing to win the Blackbaud Vespa, to take place at the last Journey Tour event in October in Washington, DC.


Have questions about Blackbaud Supporter Journey Tour - Boston? Contact the organizer

When & Where

Omni Parker House
60 School Street
Boston, MA 02108

Tuesday, June 7, 2011 from 9:30 AM to 5:30 PM (EDT)

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